Patrick sits down with the industry experts that wrote the Content Operations book to talk about their chapters and how each one hopes to influence the structured content community. Whether you're just starting to explore content operations or ready to take yours to the next level, this podcast and this book is for you!
Kevin is an award-winning thought leader, digital industry enthusiast and author with more than 25 years of professional experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked on digital strategy and content for dozens of global, Fortune 100 brands. In 2016 he launched AvenueCX with Rebecca Schneider. At AvenueCX he works with global brands to help them improve their brand, content, and customer experiences. He is an expert on content strategy for customer journey optimization, personalization, omnichannel, and enterprise content strategy. Kevin is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.
He started his career in the mid-1990s while a graduate student at Harvard University working for a Sabre Foundation, a non-profit book donation organization. His studies led him to Bosnia and Herzegovina, where he produced and significantly contributed to Nobel Laureate Physicians for Human Rights Watch website. He became a user experience lead at Sapient and later, a key architect of MITOpenCourseWare’s website where he contributed to publishing processes for an initiative that changed the face of global, online education. He went on to Molecular where he helped a global Fortune 10 brand redefine its external messaging and internal processes to support it. He built one of the of the strongest and largest content strategy teams in the world for SapientNitro. In June, 2015, Kevin left SapientNitro to focus on launching a company with Rebecca Schneider, AvenueCX. Kevin is committed to international human rights, especially those of refugees.
