On this episode of Secret Ops, we talk with Jenna Pederson, Staff Developer Advocate at Pinecone.io. Jenna shares her journey from software engineer to developer advocate building developer communities through the product development process. We chat about the practical tips for founders and discuss the importance of empathy, authentic community engagement, and listening to developers’ real needs.

In this episode, we discuss the:

• Role of a developer advocate as a bridge between technology companies and their software developer customers
• Differences between traditional marketing and personalized developer advocacy
• Rapidly evolving educational needs in technology
• Importance of community engagement and expert networks in software development
• Techniques for gathering and communicating user feedback

👀 Watch the episode on Youtube

🎙️ Check out the podcast at secret-ops.com

📧 Email us at shhh@secret-ops.com

🤓 Learn more about Ariana Cofone at arianacofone.com