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How I Gained 4,000 Followers on Instagram and Hit My First 1 Million View Month as a Nurse Coach (And Why That Is Not Actually the Goal)
Episode 23610th December 2025 • NursePreneur Academy • Liam Caswell
00:00:00 00:32:59

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My content didn’t blow up because I worked harder or posted more.

It exploded when I finally stopped trying to be “original,” did less , and started playing the content game strategically.

In this episode, I’m breaking down exactly how I gained 4,000 followers from a handful of posts after posting over 2,000 times… and how I hit my first 1M-view month on Instagram.

But more importantly: I’ll show you why those numbers are not the real win – and what you should actually be tracking if you want clients, not just claps.

By the end of this episode, you’ll understand why my content finally landed, what changed, and how to use the same Content Compass I teach inside NursePreneur Academy to get real traction (without burning yourself out creating content 24/7).

💡 In This Episode, I Share:

  • Why “more content” isn’t your problem
  • Followers ≠ clients (and what actually does)
  • The 3 biggest content mistakes nurses make online:
  • Growth-Style Content 101
  • The viral B-roll that changed everything
  • Why repeating what works is not laziness, it’s strategy
  • My Content Compass framework (what I teach inside NPA):
  • GROWTH: Get seen, build audience, low-pressure CTAs
  • NURTURE: Build trust with talking heads, stories, lived experience, frameworks
  • SELL: Clear invitations, objection-handling, offer-led content
  • REPURPOSE: Reuse your highest-performing posts so content stays sustainable
  • How this actually looks in a nurse business

🧭 If You’re a Nurse Entrepreneur/Nurse Coach, This Episode Will Help You:

  • Stop blaming “the algorithm” and start using it as free data
  • Decide what kind of content you should focus on right now (growth vs nurture vs sell)
  • Understand why “three generic tips to manage stress” isn’t working anymore
  • Give yourself permission to repurpose ruthlessly instead of burning out
  • Build a content ecosystem that actually leads people into your offers, not just into your DMs saying “love this 💕” and then disappearing

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com 

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Transcripts

of posts after having posted:

six-figure nurse preneur. In:

I left my senior nursing role to build an online nurse-led personal brand, one that gives me the freedom to work from anywhere, leverage the skills the hospital paid me to learn and create. Both the income and impact. I always knew I was capable of. Now it's your turn. I'm here to show you the possibilities beyond bedside and help you transition into a nurse-led business that fits your needs and life.

Whether you dream of working from home, earning what you're truly worth, or making an impact on your own terms. I'm gonna guide you every step of the way together. My friend will make traditional nursing as you know it, optional. Now, let's get down to it and let's build your profitable business.

 So most entrepreneurs think that they need to do more content. They need more reach, more people in front of their content.

They have this desire to go viral when I'm coaching them, and they all think that they need to be original. And I get it 'cause I believed all of those things to be true as well. But here's the truth, and what I've learned is followers don't equal. Clients in the first instance. It takes time for them to get into your ecosystem and your world niche alignment and research and speaking to your ideal client's Core needs and problems and pain is gonna equal clients over time.

So the more niche you can be around content, the better clarity's gonna create clients as we move forward. And that you need to make sure that your content strategy is seasonal and strategic so that you can generate clients from that further down the track. Because the reality is, and you know these people online, you can have 5,000 followers.

A multiple six figure business, or you could have 50,000 followers and not be making any money. The difference between the two is how well your content meets your ideal client, where they're at, and whether or not the content is doing its job to be able to take them through your client journey. So when you understand that content happens in kind of seasonal shifts within your business, hopefully everything starts to make more sense.

This is actually why my content exploded, not because I started working harder or doing more. In fact, I started doing less. And gained more followers. So if that sounds too good to be true, you better stick around. So the first mistake that I see nurses making online is that they start by posting nurture style content, and they're asking people to buy from them almost straight away.

Now, the problem with this is that you're new early stage and people don't know you yet. Yet is the most important word in that sentence. So you are in fact not in a stage where you should be doing content around nurture style content, talking heads, tips, education. You are in a growth phase where you need to be leveraging what already people are searching for on TikTok, red, Cora, YouTube, Instagram, Facebook.

You need to leverage the data that already exists on all of these platforms in your niche. And take what's working and run with it. That is growth style content. We want to move to nurture as the second stage, but first and foremost, you need people to be able to grow build trust with add value to.

Before you can even start to think about nurturing them, depositing more value and asking them for a sale, if you do that too early, you will ruin your brand reputation on social media. Mistake number two is reinventing the content wheel instead of just repeating. What works. We give people Panadol because we know it works.

We give people tramadol because we know it works. We would not go, let's just give this patient a new drug just for the sake of it to see if it's gonna work. We repeat what works in healthcare. The same is true in content, so I want you to give yourself permission to stop thinking. You need every post to be original because the nurse preneurs and creators who win, they repeat, repurpose, and remix the same message 50 different ways.

In fact, they take from the bigger creators who've got massive marketing budget budgets and teams who are doing all of the content research for you. They take the ideas from those people and they put their own personal spin on it. It's not plagiarism. It's not like copying an assignment at university.

You're literally taking inspiration from a post, a B roll, a talking head, a carousel, and you are putting your niche, your lived, personal, professional experience into it. So the entrepreneurs that are working smarter, not harder, they are putting in the work. Ahead of time in their research, scripting, planning, dating phase, so that

they're not just throwing stuff at the wall and hoping that it sticks. They are doing what they know or hope like with a lot of conviction and evidence to suggest that it will do well. 'cause if it's done well for someone else, it can and could do well for you too. Pending that all of the assets, you know, the video, the, the text, the caption, the sounds all connect and it makes your ideal client feel something.

So we're leveraging what other people have tested and we're running with it to grow and build our business in that growth phase. The third mistake that people make. That I see a lot online and we coach a lot in the Nurse Entrepreneur Academy as well, is posting like a coach instead of posting like a human.

Now, I myself even struggle with this 'cause we've been trained as clinicians to be very professional and very evidence-based and we want to make sure that everything looks. Put together. But some of the best brands online, they're so casual. They are like your best buddy, and that is their strategy.

They are trying to make you feel like you are literally besties and they're getting you into the world, into the movement, into the community. You don't feel like you're being taught by them. You don't feel like you're being spoken down to, you don't feel like they're on a pedestal and you've got a problem and like they're the only way you can fix it.

They meet you where you are at. It's kinda like meeting a patient, getting down to their level. The same is true. On content, right? And when we're creating recording content, we don't want jargon. We don't want lectures, we don't wanna be preached at. There was a time and place for that. Not now. We don't want cookie cutter Googleable ai searchable.

Education. If you're gonna tell me three tips to manage stress is walk more, exercise more and drink water, like I ain't giving you a follow because it's boring. It's very vanilla. And guess what? I could have worked that out myself. I already knew that. We need you to leverage your personal lived experience to put a different spin on it or to create ideas and be the thought leader that you are in a clean, clear, simple way to show people that you have a, an approach that works for them.

Your audience wants lived experience. They want to be sold on why they should give you their time. That is what you're fighting for when there's tens of thousands of pieces of content put out every day. The basic cookie cutter, three tips to manage your stress is not landing now. So we have to be creative about how we do that.

e me. Even though I'd sent at:

It should be my own name. And I was finding all of the reasons that I wasn't succeeding. The reality is I was building and I was growing and, and whilst I didn't have a lot of growth in my Instagram for a few years, and it was pretty stagnant, around 5,000 followers I was still making. 180 to $230,000 a year in my business.

So you can have a stagnant Instagram, not be growing it, but still be making money through word of mouth referrals, client testimonials, people telling people about your business. But what I did this year was that I posted 90 day straight, high effort, highly edited, talking head videos, very much like three steps to build a nurse-led business, four business models.

Every entrepreneur needs to understand. It was very strategic and whilst it was great and I enjoyed it, and I learned a lot in the process. My page didn't grow a lot, but what it did do was that it allowed people to be nurtured, so at that stage, I was in a nurture stage and season of content where I had people in my world and on my email list, and I was showing them that I could help them because I was leading up to a cell phase where I was about to launch.

Okay, so I'm giving you all the secrets now. But when we think of content, we think of the content compass that I teach in the MPA. We've got growth first. We've got nurture, and then we've got sell. It happens ideally in a linear process, but the way reality is when you get to the point where you've got an established brand, an offer that sells, you're always doing all three things.

But there are periods where you'll do one more than the other. And so. Most people don't start with an email list of 4,000 people and 5,000 followers. So if you are that person, you must start in the growth season, and the algorithm doesn't hate you if you're not getting new eyes. You need growth style content.

So you need a. B-roll style content, search worthy, viral, trend worthy. Basically whatever the algorithm is putting out to you, you want to be creating your version of that style of content. If they're pushing a lot of reels, like B-roll reels where there's video, text, and sound. Do more of that in your business and test it.

If they're pushing, pushing carousels to you, do more of that. Okay? Work with the algorithm and learn from it. If you're posting just pictures and no one else is posting pictures and going viral for it, don't be confused when you've got no one on your email list, okay? It's all data. And what I did for a long time was I just posted what I think I should post and what I wanted to post, and I did not want to play the algorithm game.

And I've learned the lesson hard that just play the game. Play the game, and put your spin on it. Other people have done the work for you. Don't reinvent the wheel. Lesson number two is right now, at this point in time of recording, B-roll footage is working really well. And tomorrow it could be carousels, it could be static posts on Friday, we don't know what's gonna happen.

But the reality is when something is working, we get to leverage it and test it. And you just never know what might happen. And so if you're an entrepreneur that's locked in, like No, I'm just. Doing carousels for the next six months, you're gonna miss out on followers, you're gonna miss out on people that could potentially become your ideal client.

And so you don't want to do that for yourself. So an example here is that I captured one B-roll footage video. So it was me, and you've probably seen it on Instagram, me in my kitchen, I had just come back from the gym. I had just come into the house. I had some music on. I was feeling really energetically low that day, despite having just been to the gym.

I was feeling very fatigued and lethargic. I felt like I was gonna cry, and I did cry, but I said, I thought to myself, you know what? I never capture these moments. Like I always present positive entrepreneur lens online, and there's days where you just feel like it's just a job and it's shit.

There's days where that's just how you feel. And so I was like, I'm gonna capture this moment because I don't have those moments. I put the phone down on, like literally propped up by the microwave. I stood there and I regulated myself. I was listening to music that was like classical orchestra music because I like that kinda music.

Especially when I'm feeling dysregulated. And I just stood there and regulated myself. And that clip is actually like two minutes long. But of course, if I posted it on social media, no one would watch it for two minutes because it's just me standing there patting my chest, trying to calm my nervous system.

But what I did was I took that B-roll footage. I didn't know how it would do I, because you never do. I found a trend that was happening at the time around like, I'm a, I'm a. Retired hairstylist. And I'm not ashamed to admit or like I'm a sleep scientist and I'm not ashamed to admit and I thought, I'll take that and I'll do it.

And I thought, oh, this is a bit click baby. It's a bit indulgent. Let's see. Posted that. Put a trending sound on it, literally took the same sound, the same text changed. The text wrote my own caption. The caption was not just cookie cutter. Nursing is terrible, nursing is toxic. You should quit nursing.

I gave them actual. Depth and insights. I told them my story. I shared my signs and symptoms that nursing was no longer for me in real human speak. So if you're somebody that loves to leverage chat GPT, be very careful with chat GPT when you're writing your captions because people want to connect with humans, not robots.

So the point here is I put that post at on a whim and that posted 1.1 million views and contributed to about two and a half thousand new followers Now that, , I wasn't talking but people felt the message. They understood. The assignment, they understood the brand, they understood my story. It created curiosity and it helped people join a movement that maybe they didn't know existed.

I exist so that people can find me and no longer need to suffer in healthcare if they don't want to be a nurse, because I live that path and I couldn't find anyone. So I hope that I am that person for past Liam or anyone that needs my help. So the takeaway here is. Give yourself permission to capture some B-roll footage.

It can be anything. It can be you walking at a desk. It can be you in a coffee shop. It can be you drinking a coffee. It could be you playing the piano. It could be you doing whatever you do in your daily life. It could be you at walking the dog. The more relevant the video footage to the actual context of the story, it does matter.

But we've also tested some in the MPA where the footage is totally not related, and it still does really, really well. So my lesson here is. Do more B roll at this point in time, if you are looking for new clients or you're building your email list or you're leading up to a potential launch, you should be in growth style content and B rolls right now is working.

Will that always be the case? We don't know, but leverage it as one part of your strategy. Lesson number three was repeating what works is not laziness, it's strategy. So when I had that post pop off and it did 1.1 million views, you better believe I used the same video, the same format of the text and the audio, and I repurposed it like two or three more times.

And I just changed the text. I changed the text on the screen, and I also rewrote a caption, because there's a different perspective. So the first time that I did it, it was like. I'm a 33-year-old retired nurse and I'm not ashamed to admit that.dot do. And then another time I did it, I used a different narrative.

I'll have to find it. 'Cause I can't remember off the top of my A DHD brain. I said something along the lines of I thought I wasn't cut out from nursing. Turns out it was actually that.do and I leveraged them. And then I did another one that I said, I worked 15 different nursing roles across three countries, and here's what I learned. People are curious. What did he learn? The actual video and sound combination has been proven already because it's worked for other people and it's worked for me.

Repurpose it. It's not lazy. That has contributed. Those three repos have probably contributed to most of the 4,000 followers. Okay. And people are still trickling in. Now, what's great about that is that it's relevant to nursing and to my niche. If I just said three signs three A DHD signs that kept me stuck for years.

That is so non-specific. I could have got 10,000 new followers, but they're all ADHDers and none of them are nurses. Sure I'd have 10,000 followers, but I've kind of just ruined my page. And the algorithm and what, what people, the algorithm is gonna put my content in front of. So you, you're training this super smart AI technology algorithm, whatever the hell it is, whoever it is, you're training them to see.

That they need to send you people that are aligned to your brand and your message. That's why in the MPA, we do a lot of research around what content is working and then you put your spin on it. So pick the posts at work and then Repour repurpose them. Ruthlessly, you better believe in two months time I will repurpose those posts again.

Why not? Did you know that? Only. Like 1%, such a tiny portion of your audience on Instagram only sees your content and especially if your content goes viral or viral for you, which means that it does two to three times and beyond you normal views.

So if you normally get 200 views and you've got 600, that's viral for you, that's amazing, celebrate it. But did you know that, when it goes viral, it's not seen by your followers? It's seen by non followers. And that is the whole point of growth style content. You're not serving the, you are serving the people that are in your world, but you are really trying to gain more people.

So it's this constant battle between growth, like 60, 70% growth and then like 30% nurture as you build in growth. But if you're brand new, you're just focus on growth 'cause there's no point nurturing. When you don't have people anywhere to send them, you don't have sales pages, you're just growing a brand and growing a following in a movement.

So what do I teach in the Entrepreneur Academy to bring this into a concept in a framework that makes sense? I create, 'cause I have consumed so many different content creation processes and it honestly can be a bit of a beast. But this is the exact method that I use to gain 4,000 followers and hit 1 million views in a month and in 4,000 extra followers, which over time will equate to more people joining my offerings. Remember, the only way that you make money online is by getting new people into your roles, into your backend ecosystems. They see your content.

They love it. You're speaking to their problem, you're speaking to their issues, you're helping them. You're depositing value ahead of time. They then go, I need your freebie. Oh my goodness, this is amazing. They download it. They go through your email sequence and then. They decide after multiple touch points, I'm gonna pull the trigger.

I'm gonna work with Liam. That is how it works. So the more people at the front of shop, front of house that you can bring in, the better your business will be. The healthier it will be, the easier it will be to grow and scale and to make money online. Do not do what I did, which is be. Bloody stubborn and go, no, I'm gonna create original content because my people deserve originality.

They're not looking for originality. In fact, it scares 'em off. They don't like it. They don't want it. They want to have consistent, regular, repetitive content. The news is pretty much the same layout every day. They're negative, cynical, and people love it. They hate it, but they love it, right? The same is true in content and the algorithm and the system wants you to create content that people want to consume and stay on the platform for.

So if your content is getting people to swipe off the platform, then they are tracking all that data. And so therefore, they're not gonna put your content ads people. But if you copy copy in inverted commas, copy something that's gone viral, and you put your own spin on it and turn it into an original piece of work because you've put your spin on it, then you are playing the game.

You're with these other people. It doesn't matter if there's 10 other people as someone swipes that has done something similar, yours might be the one that speaks exactly to that person at that point in time because you've done the depth the work. You listened to the Entrepreneur Academy and you've downloaded my Bedside Business Free roadmap and you've joined us in Nurse Academy.

Little self plug there. So what do I teach? Content Compass. Content compass. Think of it like a pie, okay? I want you to think of, having a growth season where it's all about getting seen. This could be one. I mean, if you're brand new in the NPI teach, this is three months non-negotiable, three months of growth style content.

Get seen consistent. Be reliable, be regular online, test different formats. Leverage what's already working for other people. Very low call to actions here. We're not asking people to take massive steps. We're not saying buy my $3 million program. We are just saying, you know, here's the next step. If you feel so inclined, take my quiz, download my freebie.

It's completely free. Thank you very much. We are not selling here. Please do not sell at this stage unless you already have a following and you're an established entrepreneur and you're implementing some of these strategies into your business. It's a different situation. You probably need to talk to me about one-to-one coaching and so that I can support you and help you start to hit those 5, 10, 15 k months and build and grow your following.

But the purpose of growth is. Eyeballs, organic marketing, leveraging the power of social media and getting new people into your world and building your community. The people that love what you have to offer, that you've spoken to, that you and they relate to. The next phase is nurture season. This is where you're building trust.

Think talking heads. Think sitting down FaceTime style camera content. You're posting stories, you are sharing your lived experiences. Here. You might be doing more educational style, how to, that's where you start to show them a bit more depth and you show them your frameworks and your unique methodology and you're connecting with them on a deeper level.

Think of growth like. A little entree of your business. And then nurture is the main course, right? It's like the starter main. And then we go into, and the purpose here is all about depth and connection, and then we have our sell season. Okay? So selling is all about inviting people. It's about showing people that.

I brought you here because something I said resonated with you. I've nurtured you, I've given you lots of value and shown you that what you want to achieve is possible in your life or your career, or in your relationship, or whatever your niche is. And I've been consistent and I've shown up, and I've delivered value ahead of time before I've ever asked you for anything.

Okay, this is so essential. This comes back to my idea of depositing value into the value bank. Think of your business like a fluid balance chart. You're depositing every piece of content that does well, that grows your brand, that's on brand, that's niche specific in each season is depositing into your brand fluid balance chart, and therefore, you are in a positive balance when you get to sell.

And therefore you can go, Hey everyone, we're launching our offer and it's open and I only have. Five spots available 'cause that's my capacity. And then you invite people to come and join your world and you drain a little bit out of your fluid balance chart and you maybe go to neutral or maybe you're in a negative balance.

But then again, we start the cycle again and we start to grow, nurture, and sell. That is a typical rhythm in a entrepreneur led business that's successful. That does, a hundred k plus a year. The next, so obviously the cell seizing is all about offer LED posts, dealing with objections ahead of time, talking to people and showing them that you can't solve their problems.

Testimonials, clarity. You're helping them see why they should work with you, why you are. Offer why they're the perfect person for it. You have to be very explicit. This is why you do, we do a lot of work in the MPA around ideal client,, creating an ideal client care plan. Like, who are they? What do they need from you?

How can we best support them? How can you solve their problems for free ahead of time? 99.9% of people will never buy from you, but the 0.1% of people that buy from you that make nursing optional for you, you transform their life. You both win. It's amazing, but that all happens through this ecosystem.

So you can start to see that when I was just throwing shit at the wall, of course I wasn't getting the traction and I started to lock this in 4,000 followers, a million views in a month. And now the goal for me is I continue to replicate that build and grow that and add in more layers to it as well, and continue to teach that back to our nurses in the Entrepreneur Academy.

Now, the fourth part of the content campus. Is the repurpose season where typically after you sell, you are busy, you've got clients, you're working your nursing job, you're doing life. You're probably building out some curriculum. There are things that you're doing that I coach our nurses through When you start to get clients, so work doesn't end right.

You want to be able to repurpose content from your growth, nurture and sales season so that that month you don't have to be. Burning yourself out and busting your ass to come up with, 12 content ideas. 'cause you post three times a week. You can literally just go back through the content that you've already done.

What was the highest performing, let's change it, re-spin it, or just repurpose it and literally put it back at, remember, only 1% of your audience, depending on your page, will see your content. So we get to work smarter, not harder. We reuse what works, we reframe it, repost it, and that gives us ease and sustainability and buys us some time so that we can kind of move, along the business continuum and serve our clients.

This is how content becomes easy because you don't try and do all four at once. Some of you, like one day will post a growth piece, but you don't know what you're doing, but you're posting a growth piece. Then the next day I see you posting a nurture piece. Then you're selling for three days, and then you're like, oh, I've sold out all the spots.

And I don't know if that's legit or true. 'cause people do lie about this online. Just putting that out there and then we're rep and then no, no one's repurposing. And you're just on this constant hamster wheel. So what I teach in the MPA is growth, at least for three months in the first instance. Then we trickle and nurture when we're in that habit then.

So this is a process. It takes time, but when you get to a point where you're making six figures a year as a nurse preneur, as. Beyond. This is a quarterly approach, growth, season, nurture, sell, repurpose, rinse, and repeat. And you know, the beauty about the way that we teach it in the MPA is that once you've done your content research once and.

1% of your audience is seeing your, your content. You don't always have to be creating new content. You can literally just repackage and repurpose your content in each season, especially if it's done well and it's created clients for you. I used to think I need to come up with new content all the time, and guess what?

You don't, our nurses are using this in the entrepreneur academy. They're having great results. Trina has been doing some B roll growth style content I'm having come just off the back of some leave. We are doubling down on growth style content. She just posted in our community yesterday celebrating that she's had a b roll reel due over 9,000 views.

And she's had lots of engagement and people, enjoying her content. So her first one that she posted 8,573 views 62 likes,

12 saves four shares. The saves and the shares are very important for the algorithm. So you want to create content in your growth, nurture, cell repurpose season that people are gonna save and share to their peers. They want to be seen themselves, but they also wanna go oh my goodness. Jane's about to leave nursing.

I'm gonna send it to Jane because when people share content, the psychology of it is when they share content with their friends, they're doing it because they want to look like they're someone that's in the note. We are all guilty of this. That is actually why we share it, and also we want to connect and relate and belong,

we're not alone. That's why I think my post about I'm a nurse and I quit and I'm not ashamed to admit did so well. I had thousands of shares. Why? Because people want to understand that they're not alone in wanting to quit nursing. Okay? And now I shied away from that self content for years because I thought that it was too polarizing.

uess what? Vanilla content in:

Bitchy or cat. It calls people out in a loving, compassionate way and helps them feel seen and connected to you rather than repelled. And a lot of that stuff comes from the teachy preaching style content. Trina had another one where she talked about, uh, taking breaks and how she defied kind of the rules around boundaries at work and like what was expected.

7,000 views total watch time, eight hours, 20 saves four shares, comments like slo, and then another one about. I'm calling a a nurse manager. Again, five and a half thousand views, nearly eight hours of watch time, seven shares, lots of comments, lots of connection, the algorithm loves the stellar content for a growth season.

clue, and I have posted over:

Tens of thousands of people across different platforms and a podcast that is frequently in the top 15, a hundred podcasts globally. I know what I'm doing when it comes to content. I don't have it all worked out because anybody that says they do, they're lying to you. But I have a system, a processes strategy that is evergreen, that is not focused on purely just viral trending content.

Because if you just focus on what's working all the time, therefore you're gonna struggle when things change. So we need to have a, an ecosystem and a system. In place where you can ideate research, ideate, create land on content styles that work for you and for your nervous system, and build capacity to be more visible over time, but also have a repeatable system so that content is not overwhelming and it doesn't.

Consume your life as a brand new nurse entrepreneur, there's a lot of skill gaps that need to be addressed in creating content and in the Nurse Entrepreneur Academy, we have two whole modules and content. I've got a whole content ecosystem and hub for you to be able to map out your content. A system that I wish I had when I first started so that I knew what was happening, what was working on, where everything was in the pipeline.

It's a never ending project. And all of that is included inside the Entrepreneur Academy. But if you are someone who is at a starting point, or you're a entrepreneur who's established, but you just feel like you're not getting traction, you should download the Bedside to business roadmap.

I deep dive into organic marketing in there, particularly social media. And you'll get a lot of insights and valuable information around what we do inside the Entrepreneur Academy so that our nurses get results like this. Everything I learn, I'm translating into our entrepreneur academy real time so that they can be at the heartbeat of what's happening frontline on social media organically.

If this episode has landed for you, imagine what your content could look like with the clarity direction, strategy and coaching support from me. In the Nurse Academy, I literally provide video feedback to our entrepreneurs on their content. I spend a couple of hours a week where I deep dive into everybody's profile and give them feedback so that we can tweak and adjust it as we move forward so they don't have to do it alone.

d make nursing an optional in:

o make this happen for you in:

I'm a real human being on Instagram at Entrepreneur Academy, and I'd love to chat.

 A pay rise bedside nursing could never provide freedom from hospital politics and the flexibility to work on your own terms without the shift work. You my friend, are one step closer to creating your bedside escape plan. I want to hear your insights, takeaways, and questions. Connect with me over on Instagram at Nurse Preneur Academy or email me at hello@liamcaswell.com.

If you're the type of nurse that's ready to explore your options for building a Northside business. Leave us a review, screenshot it, and send it to my email or my Instagram, and I'll send you my bedside to business roadmap, my step-by-step process to building a six figure nurse-led business as a thank you.

Until next week, keep dreaming big, take in bold action and betting on yourself because this is the year you make nursing optional.

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