This episode of The Art of Entrepreneurship is for marketers and business leaders who think a strong strategy is enough to make marketing work.
I’m chatting with Sarah Bielejeski, our Key Account Director at Accelity, who keeps every stakeholder aligned and the friction low; and Sierra Davis, our Marketing Account Manager, who builds the processes that carry a project from kickoff all the way through to results.
We talk about why senior stakeholders who all think they know marketing can quietly stall a plan, how a client that hasn't aligned internally will hand you five different definitions of success, and why reporting only the wins instead of the misses is the fastest way to lose a client's trust.
Tune in if your agency or your team keeps delivering work but you're still not sure it's moving the business forward, and you want to know how to fix that.
✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.
If you're ready to level up your B2B marketing, check us out.
311.Responsibility over ego: leading through uncertainty w/ Dilip Rao, Co-Founder and CEO of Sharebite
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310.On turning 40: why every year is earned
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309.The post-2025 entrepreneur: speed, ideas and AI w/ Dr. Alex Mehr
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308.Who you need to be at each stage of building a business
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307.Why deep work is the real competitive advantage w/ Steven Puri, founder of The Sukha Company
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306.How I would build a company from scratch today
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305.How to make your story media-worthy w/ KJ Blattenbauer, PR strategist and founder of Hearsay PR
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304.Your prices aren’t too high; your perceived value is too low
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303.Roundup: Essential founder insights on growth, leadership and resilience
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302.New year, same pressure—how to make your goals actually work
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301.Selling your product from day one w/ Safeer Qureshi, angel investor and CEO at SPG Media
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300.300 episodes: What I’ve learned about building, growing, and showing up
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299.How to shift from survival to abundance w/ Dr. Darnyelle Jervey Harmon, CEO of Incredible One Enterprises
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298.Credibility isn’t about age, it’s about how you show up
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297.How to humanize your brand w/ Richard Turgeon, Creative Director & Head of Brand at AtlasFX
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296.Your brand isn't boring, you're making boring decisions
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295.Disarming stakeholders to get to the truth
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294.Your brain lies to you w/ Bizzie Gold, mental health innovator and behavior expert
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293.On being a manager, not a therapist
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292.Building a portfolio career w/ Ilana Golan, Founder & CEO of Leap Academy
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291.The problem with chasing the “visionary founder” myth
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290.Harness your superpowers w/ Skye Waterson, ADHD strategist and founder of Unconventional Organisation
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289.The poor planning of others is not your emergency
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288.Being a multifaceted entrepreneur w/ Michael Fabiano, Chief Business Development Officer of Resonance
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287.Are you taking a break, or running away? 6 tips for building a life you love
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286.Think like a CEO w/ Patrick Thean, CEO of Rhythm Systems
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285.What I learned from my first (vegan cookie) company (revistied)
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284.Overcome doubts w/ Kara Goldin, Founder & CEO of Hint, Inc. (revisited)
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283.6 ways to persuade your prospects to buy (revisited)
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282.Unapologetic ambition w/ Vicky Boudreau, co-founder and CEO of Heylist
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281.Remote work isn’t the problem—your leadership might be
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280.Rethinking health w/ Chris Mirabile, founder & CEO of NOVOS
00:18:57
279.On being a straightforward and kind leader
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278.Asking the right questions w/ Holland Martini and Maria Vorovich, co-founders of GoodQues
00:20:59
277.10 professional bad habits it’s time to unlearn
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276.Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director
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275.You don't have to “earn” everything
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274.How to grow and exit—again and again w/ Lior Weinstein, serial entrepreneur & Founder of CTOx
00:23:12
273.The buyer’s journey is not linear
00:12:00
272.Activating the buyer’s journey w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 2)
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271.Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)
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270.Finding your voice doesn’t mean being the loudest
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269.A founder’s guide to exit planning w/ Kison Patel, CEO of DealRoom
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268.What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at Accelity
00:19:45
267.Driven or drained? Scaling a company without burnout
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266.Strategies for sustainable startup growth w/ Kyle York, co-founder, CEO and managing partner of York IE
00:17:21
265.Being bold: Why playing it safe won’t get you noticed
00:12:01
264.The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.2)
00:18:41
263.Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)
00:17:49
262.Get real about managing your stress
00:10:46
261.Bold brand, big moves: Why we relaunched our business w/ Jenny Weeden, President of Accelity
00:26:51
260.How AI can streamline your work & life w/ AI consultant and coach Jonathan Mast
00:21:12
259.Discernment for leaders: what’s important—and what isn’t
00:11:14
258.Victim vs. victor
00:08:37
257.Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI
00:20:12
256.Marketing is not a cure for bad business strategy (revisited)
00:12:47
255.Scaling a franchise empire w/ Mike Andes, Founder of Augusta Lawn Care
00:23:37
254.It’s a new day, not just another day—2024 recap & vision for 2025
00:13:33
253.Breaking the cycle of stress w/ Rachel Sanders, Founder & CEO of Rootine
00:17:52
252.You don’t have to plan your future based on who you were in the past
00:11:56
251.Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem
00:24:16
250.Get while the gettin’s good
00:06:54
249.Admiring your success w/ technology exec Zuhairah Scott Washington
00:23:04
248.It’s not time to slow down: generating business at the end of the year
00:11:34
247.Every day is different: the harsh reality of showing up
00:07:40
246.Why you should learn to love selling w/ Mark Cox, author of Learn to Love Selling
00:23:56
245.Become an optimist (revisited)
00:08:56
244.Dear companies everywhere, sales and marketing are not about you
00:12:15
243.What goes around comes around
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242.Thriving as business partners and spouses w/ Gunjan Saini & Jon Bradshaw, Co-Founders of Codebase
00:18:37
241.The hard way isn’t always the right way
00:12:05
240.How to make lasting personal and cultural change in business w/ Jenny Weeden, President of Accelity
00:26:32
239.Elevate your company culture with an internal Net Promoter Score
00:15:25
238.Bad Leadership Habits
00:14:53
237.Co-leading a business while staying in sync w/ Jenny Weeden
00:20:09
236.Sometimes what you think is kind is actually the opposite—what I learned this week
00:11:08
235.Getting in front of investors + funding underrepresented founders w/ Alex Chompff, angel investor and serial entrepreneur
00:19:39
234.Stop being your own greatest enemy (revisited)
00:10:22
233.Stop overworking and underliving w/ The Entrepreneur Coach Bri Seeley
00:20:35
232.How to cultivate an important marketing skill: problem solving
00:10:31
231.Find the right funding strategy for your startup w/ Paul Bianco, CEO of Graphite
00:17:21
230.Keeping entrepreneurial employees happy in your company: is it possible?
00:09:50
229.Use business credit card points to travel like a boss w/ Spencer Howard, luxury travel & loyalty program expert
00:16:59
228.How to be a leader when you don’t want to be a manager
00:13:09
227.Maniscripting your dreams and finding your purpose w/ Samantha Kozuch, Founder of The Maniscripting Journal
00:20:50
226.Win over challenging customers (revisited)
00:13:02
225.Embracing your authentic self and inspiring the next generation w/ Dr. Tori Ellis, CEO & Transformational Coach at The Sound of Business Consulting
00:16:35
224.All customers are not good customers
00:08:02
223.Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of Olive
00:19:09
222.Discomfort: is it growth or the wrong direction?
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221.Positioning yourself for career advancement and building a people-first brand w/ Megan Bowen, CEO of Refine Labs
00:24:20
220.Life doesn’t happen to you—it happens FOR you
00:13:03
219.How to change the change-resistant w/ Pendella CEO, Bob Gaydos
00:17:41
218.Marketing & sales strategies to fill your pipeline in Q1
00:11:06
217.Seeing around corners, being early to market, and taking risks w/ Match.com Co-Founder & BabyQuip CEO, Fran Maier
00:20:37
216.Re-examine your habits to start the new year off strong
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215.Strengths-based development: analyzing my CliftonStrengths Assessment w/ Micah Lorenc, CEO of Tailored Consulting
00:28:39
214.Roundup: 5 incredible business lessons from my guests in 2023
00:17:10
213.8 ways to start fresh in marketing and sales for the new year
00:11:40
212.Building a company rooted in mission & purpose w/ Nate Randle, CEO of Gabb Wireless
00:21:57
211.Survive and thrive in your busiest seasons
00:10:34
210.Create the professional and personal life you want now w/ Nat Berman, Co-Founder of Brand Built
00:21:00
209.Entrepreneurship: get ready to be in sales, HR, admin, finance, and a lot more
00:09:07
208.Turning pain into power w/ Gregory Proctor, management executive, entrepreneurial leader and author
00:20:20
207.How to handle challenging working relationships
00:10:41
206.Succeed at work by embracing your identity & power w/ Tricia Montalvo Timm, business leader, author and speaker
00:17:17
205.Quit neglecting your physical health and expecting to be successful
