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The Hidden Legal Time Bomb That's About to Explode Your Growing Business with Jeff Holman (stage 4) - Ep. 340
Episode 34028th October 2025 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
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In this protective episode, Jeff Holman, Founder and CEO of Intellectual Strategies, shares fractional legal strategies for business protection. If you struggle with legal blindsides or IP risks as a startup, you won't want to miss it.

You will discover:

- Why early legal audits prevent costly disputes in stage 2

- How fractional teams deliver expert advice without overhead

- What IP roadmap aligns with your growth goals

This episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Jeff Holman, founder of Intellectual Strategies, is changing the way startups and scaling businesses access legal support. As the creator of the first Fractional Legal Team at Intellectual Strategies, he’s made it possible for companies to tap into expert legal advice at key points in their growth—without needing a full-time, in-house team. This innovative approach means businesses get exactly the help they need, when they need it, and without the hefty overhead. His Fractional Legal Team model is revolutionizing how companies access the legal support they need, empowering them to focus on their core business. At the same time, he handles the complexities in the background.

Want to learn more about Jeff Holman's work at Intellectual Strategies? Check out his website at https://www.intellectualstategies.com/ to sign up for a free 30-minute consultation and learn more about how you can benefit from a fractional legal team.

Mentioned in this episode:

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If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

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Transcripts

Scott Ritzheimer:

Hello, hello and welcome. Welcome once again

Scott Ritzheimer:

to the start, scale and succeed podcast. It's the only podcast

Scott Ritzheimer:

that grows with you through all seven stages of your journey as

Scott Ritzheimer:

a founder, and I'm your host, Scott Ritzheimer, and I've seen

Scott Ritzheimer:

this happen all the time. There's founders who've

Scott Ritzheimer:

successfully built a thriving organization. They're leading

Scott Ritzheimer:

their team, they're setting big goals, they're taking ground.

Scott Ritzheimer:

Maybe they're even writing magazine articles about you,

Scott Ritzheimer:

we'll see. But then suddenly, like, out of nowhere, they're

Scott Ritzheimer:

blindsided by a legal issue they never saw coming. And in my own

Scott Ritzheimer:

experience and what I've walked others through the in their

Scott Ritzheimer:

coaching relationship, I have seen nothing take the wind out

Scott Ritzheimer:

of your sails faster. It just like, like, literally sucks the

Scott Ritzheimer:

blood from your head and it just like, all the all the things,

Scott Ritzheimer:

all the things, I'm feeling it already, I gotta stop all right,

Scott Ritzheimer:

but the question is, like, what do you do about that? Can you

Scott Ritzheimer:

avoid all of it? When do you avoid all of it? And what you'll

Scott Ritzheimer:

realize is, hey, we've been spending a lot of time growing

Scott Ritzheimer:

the business, but we've not spent a lot of time protecting

Scott Ritzheimer:

it, and now it's not like those early days when you had nothing

Scott Ritzheimer:

to lose. We actually have something to lose, and we need

Scott Ritzheimer:

to learn how to protect it. And so here to help us do exactly

Scott Ritzheimer:

that is the one and only Jeff Holman, who is founder of

Scott Ritzheimer:

intellectual strategies and is changing the way that startups

Scott Ritzheimer:

and scaling businesses access legal support, as the creator of

Scott Ritzheimer:

the first fractional league legal team at intellectual

Scott Ritzheimer:

strategies, he's made it possible for companies to tap

Scott Ritzheimer:

into expert legal advice at key points in their growth without

Scott Ritzheimer:

needing a full time in house team. This innovative approach

Scott Ritzheimer:

means businesses get exactly the help that they need when they

Scott Ritzheimer:

need it, and without all the hefty overhead. His fractional

Scott Ritzheimer:

legal team model is revolutionizing how companies

Scott Ritzheimer:

access the legal support they need, empowering them to focus

Scott Ritzheimer:

on their core business at the same time, he handles the

Scott Ritzheimer:

complexities in the background. Well, Jeff, welcome to the show.

Scott Ritzheimer:

Excited to have you here. You know, we've kind of opened up

Scott Ritzheimer:

with this, but like it just feels like nothing can stop the

Scott Ritzheimer:

train, and right at the moment that it does, all of a sudden, a

Scott Ritzheimer:

wheel falls off. Why does this happen? And what do we need to

Scott Ritzheimer:

do to think differently about it as founders?

Jeff Holman:

Yeah, no, Scott, thank you for having me. It's a

Jeff Holman:

pleasure to be here. You're speaking my language. Scaling

Jeff Holman:

companies is awesome, and it's chaotic and it's fun and it's

Jeff Holman:

full of surprises. Sometimes the bad surprises, like you talked

Jeff Holman:

about, there's really two reasons why, why legal issues

Jeff Holman:

pop up into the business and deflate the leadership a lot of

Jeff Holman:

times. The first ones may be more obvious, and that is,

Jeff Holman:

people let these things fester. They know they should have done

Jeff Holman:

something before, and they didn't do it, and it sits in the

Jeff Holman:

background, and all of a sudden you start to see success, and

Jeff Holman:

one of your former employees, or an employee who's on the edge,

Jeff Holman:

comes and says, Hey, where are my stock stock options? You

Jeff Holman:

promised me stock options? Well, you knew you hadn't done it.

Jeff Holman:

It'd been sitting in the background. You were going to

Jeff Holman:

get to it, and it just didn't happen. So one, you let things

Jeff Holman:

kind of slide, because you're in growth mode, or you're in, you

Jeff Holman:

know, just startup mode generally, and those things pop

Jeff Holman:

back up later. The other is kind of interesting phenomena that

Jeff Holman:

we've seen, and that is when, when you start to see success,

Jeff Holman:

people out in the world start to see that you're seeing success,

Jeff Holman:

and when people out in the world start to see that you're seeing

Jeff Holman:

success, sometimes they want a piece of your success. And so we

Jeff Holman:

see a lot of people who get hit early on, after they've, you

Jeff Holman:

know, they've hit their stride, and then they start, you know,

Jeff Holman:

they start to say, hey, let's, like, get out there more broadly

Jeff Holman:

in the world. Let's expand our market share, whatever. And they

Jeff Holman:

get hit with some of these kind of, what I would call nasty

Jeff Holman:

lawsuits, these nuisance, nasty people, other attorneys, who

Jeff Holman:

come out and they say, Hey, I've got somebody who's going to sue

Jeff Holman:

you for ADA compliance issues with your website, or I'm got

Jeff Holman:

somebody who's going to sue you for, you know, whatever your

Jeff Holman:

business is, they're going to find some regulatory issues,

Jeff Holman:

federal or state, and they're going to say, You owe me some

Jeff Holman:

money for that. They want 10 or 15 or $25,000 from you and and

Jeff Holman:

you know that may or may not be, you know, gut wrenching for some

Jeff Holman:

businesses, but it's like, what? Why does this happen? You know,

Jeff Holman:

and it's, it's probably too, too naive to say that it's just part

Jeff Holman:

of the business. But it really does come. You know, success

Jeff Holman:

brings some of these challenges with them.

Scott Ritzheimer:

I think one of the things that makes it so hard

Scott Ritzheimer:

is you sometimes, like, the dollar number can be like, game

Scott Ritzheimer:

ending, like, that does happen. I don't want to downplay that.

Scott Ritzheimer:

But even if it doesn't, like, even if it's 10 grand and like,

Scott Ritzheimer:

that's a rounding error in your strategic planning process, if

Scott Ritzheimer:

that, there's something about the principle of it that just

Scott Ritzheimer:

goes to the heart of a founder and so here's where I want to go

Scott Ritzheimer:

first, actually, is like, how do you deal with that? How do you

Scott Ritzheimer:

deal with the emotion of, hey, this just hit, and I, if I let

Scott Ritzheimer:

it, it's going to take all of my thought process. It's going to

Scott Ritzheimer:

take all of my time. But is it worth it? How do you help folks?

Scott Ritzheimer:

Through those that that first early window?

Jeff Holman:

Well, you're absolutely right, because it

Jeff Holman:

does. We see we see really busy, really successful people who get

Jeff Holman:

totally sidetracked on this. They're like, Hey, I read

Jeff Holman:

through this, and I was reading through this, and I did some

Jeff Holman:

research, and I came back, I think this is what we should do.

Jeff Holman:

And I'm like, that's totally fine. Let me tell you, we've

Jeff Holman:

seen this before. We've handled it before it's going to probably

Jeff Holman:

work out this way. There might be a little bit of posturing

Jeff Holman:

back and forth. So a lot of is really just working with people

Jeff Holman:

who've been there and done that, right? Yeah, and having see it's

Jeff Holman:

just like a coach. It's like coaches seen either themselves

Jeff Holman:

or working with lots of people they've seen behind lots of

Jeff Holman:

different curtains. And so you you can help people who haven't

Jeff Holman:

seen around those same curtains know what to expect when, when

Jeff Holman:

we pull the curtains back, it's going to be okay and and there

Jeff Holman:

is a, there is a playbook for this. The other side is

Jeff Holman:

following their own playbook. It's similar to what we've seen.

Jeff Holman:

So it's really just knowing that, knowing that there's some

Jeff Holman:

confidence in going down that road, and that it probably most

Jeff Holman:

of these things are manageable. They're, you know, not fun, and

Jeff Holman:

you don't want to pay any money if you don't have to. But

Jeff Holman:

they're, but they're financially feasible to tackle and overcome.

Jeff Holman:

And there's, there's a lot more to your business to be focused

Jeff Holman:

on than some of these hiccups,

Scott Ritzheimer:

Right, And that brings us to a lot of the

Scott Ritzheimer:

work that you guys do there is Ritzheimer mentally to save

Scott Ritzheimer:

folks from that time. There's so much. It's not just the emotion

Scott Ritzheimer:

of it, but it's the time of it that it can get sucked into the

Scott Ritzheimer:

endless Googling and now the endless chat, GPT ing. So the

Scott Ritzheimer:

problem with that, though, is getting the when in because

Scott Ritzheimer:

there's kind of two equal but opposite extremes. You could

Scott Ritzheimer:

bring a bunch of people in too early, pay a ton of money and

Scott Ritzheimer:

not really ever amount to anything. Your business doesn't

Scott Ritzheimer:

grow, and there's nothing to protect. Be in the extreme. Or

Scott Ritzheimer:

the other extreme is we wait until you know, not. We've not,

Scott Ritzheimer:

we've been sued or had the the notice, but like, we've tried to

Scott Ritzheimer:

fight it nine different ways, and it's like on its very last

Scott Ritzheimer:

breath, and then we bring somebody else in. There's these

Scott Ritzheimer:

two kind of wide extremes. Somewhere in the middle is the

Scott Ritzheimer:

Ritzheimer and the right way to bring in someone to help you

Scott Ritzheimer:

out. What is that? Right time and right way?

Jeff Holman:

There's 2.1 it's not the it's not the last one

Jeff Holman:

that you described. It's not after the fact, after

Jeff Holman:

everything, everyone's entrenched. The issues become

Jeff Holman:

bigger than it needs to be. That's that's not the one. The

Jeff Holman:

two points are this one, get somebody in early to roadmap.

Jeff Holman:

You know, it's just like, it does not cost a lot, whether, if

Jeff Holman:

it's 500 bucks, 1000 bucks, $5,000 like, get somebody to

Jeff Holman:

roadmap, what you're working on in your business for the next 18

Jeff Holman:

months, and say, Where are my legal issues going to come up?

Jeff Holman:

What are the critical things? Right? There's because you

Jeff Holman:

mentioned risk. Like, it doesn't always have to be like

Jeff Holman:

significant consequences to the risk, and it doesn't always have

Jeff Holman:

to be a high likelihood that risk is going to happen, but

Jeff Holman:

some combination of, will it happen and how hefty will those

Jeff Holman:

consequences be? You've got to kind of balance those out. So if

Jeff Holman:

you roadmap, like, there, there are, you know, just like you do

Jeff Holman:

stages in the business, there are definite points of, you

Jeff Holman:

know, like a business objectives, people working

Jeff Holman:

towards movement, actions that the teams are going to take,

Jeff Holman:

that you can say, well, you're likely in the next 18 months to

Jeff Holman:

have these five items come up. That's big things you would

Jeff Holman:

imagine, fundraising, hiring people, firing people, bringing

Jeff Holman:

on a new strategic partner, you know, new suppliers, launching

Jeff Holman:

new products. You know, reworking your brand, like those

Jeff Holman:

are, those are major mile points that are likely to have some

Jeff Holman:

legal impact to them. So road mapping those out in the first

Jeff Holman:

instance will give you, I think, a lot of clarity and hopefully,

Jeff Holman:

a lot of comfort in knowing that you have at least a heads up as

Jeff Holman:

to what's coming down the road. Then when things do pop up, you

Jeff Holman:

know, getting somebody involved early again, even if it's just a

Jeff Holman:

quick phone call to say, hey, we had this happen. Should I be

Jeff Holman:

worried is this? Is this likely to blow up? What, you know, what

Jeff Holman:

should I be thinking about? You don't necessarily need memos

Jeff Holman:

and, you know, filings and everything for every little

Jeff Holman:

issue that comes up, but a quick phone call, five minutes, 15

Jeff Holman:

minutes, an hour, depending on the issue, can really save you.

Jeff Holman:

And that's, I'll admit, that's where the legal profession has

Jeff Holman:

really failed its clients. To a large extent, we have created

Jeff Holman:

some of the biggest obstacles, either financially or

Jeff Holman:

psychologically, even to say, hey, if you've got an issue,

Jeff Holman:

call me. I want to be accessible for you. And instead, people are

Jeff Holman:

like, I don't know he's going to bill me 15 minutes for a phone

Jeff Holman:

call. And I like, we've made it so people don't want to call us

Jeff Holman:

to get our advice. And that's absolutely the opposite of what

Jeff Holman:

it should be.

Scott Ritzheimer:

Yeah, I want to drill a little further on

Scott Ritzheimer:

that, because it can feel, especially with the way that a

Scott Ritzheimer:

lot of founders are wired, that you're kind of damned if you do,

Scott Ritzheimer:

damned if you don't. Right. Sometimes you're like, Hey, can

Scott Ritzheimer:

you look at this contract for me? And it's like, you know, as

Scott Ritzheimer:

soon as you send it, they're going to write it back with

Scott Ritzheimer:

like, 100 things wrong. And. Somehow, like, it's worse than

Scott Ritzheimer:

never having children or something. There's this kind of

Scott Ritzheimer:

like, it feels like an overreaction to a lot of

Scott Ritzheimer:

founders who just like, how hard can it be? Like, let's move on

Scott Ritzheimer:

past it. So I'm gonna use a different group that we have a

Scott Ritzheimer:

similar problem with as founders, and that is, never ask

Scott Ritzheimer:

a development team, can we do this? Okay? Right? Because the

Scott Ritzheimer:

answer is always yes. It's the real question is, how much is it

Scott Ritzheimer:

going to cost to do this? Yes? So is, what is the parallel of

Scott Ritzheimer:

that in the attorney world? How can we get founders and

Scott Ritzheimer:

attorneys communicating more effectively?

Jeff Holman:

That's, that's the key, right there. I think you

Jeff Holman:

know every founder that you got your sales guy or your technical

Jeff Holman:

guy, right in a lot of businesses. And then the other

Jeff Holman:

people that they bring on really readily and easily is some

Jeff Holman:

finance guy. They like, hey, we raise money. Hey, we need to do

Jeff Holman:

our bookkeeping, we need to pay our taxes. And they bring a

Jeff Holman:

finance guy on. I think founders need to start thinking of legal

Jeff Holman:

at least like finance, like it's just a function that you bring

Jeff Holman:

on because they because not only is it a service, but if you've

Jeff Holman:

got the right attorney, you know, just like your CFO is

Jeff Holman:

doing financial projections and helping you anticipate where

Jeff Holman:

some of those cash flow issues might be, your legal guy should

Jeff Holman:

be doing the same thing. It should be, Hey, you guys are, as

Jeff Holman:

I said, road mapping, and you should be anticipating when

Jeff Holman:

those things are coming up, not just reacting to them. You know,

Jeff Holman:

the key is, how do you get to that point with your legal guy

Jeff Holman:

when you're used to knowing that, you know you don't want to

Jeff Holman:

talk to legal let alone talk to multiple legal people, if you

Jeff Holman:

have multiple issues going on at once?

Scott Ritzheimer:

Yeah, there's this. There's a thing that

Scott Ritzheimer:

happens at this stage for founders, when they're kind of

Scott Ritzheimer:

building out their leadership team. They're looking at who

Scott Ritzheimer:

they're gonna allow to advise them on their decision making.

Scott Ritzheimer:

And there's kind of the obvious sales and the obvious

Scott Ritzheimer:

operations, and then there's just, like this junk drawer of

Scott Ritzheimer:

everything else, right? Like, we think of administration as

Scott Ritzheimer:

legal, HR, technology, financial, like, all of it kind

Scott Ritzheimer:

of gets GNA, yeah, sgna, all of it, and and so the question is

Scott Ritzheimer:

like, well, who in the world can can answer all of these things?

Scott Ritzheimer:

Because if you get someone who's very technically sound, they

Scott Ritzheimer:

don't know anything about the legal aspect of it, and vice

Scott Ritzheimer:

versa. And so what I really like about the way that that the

Scott Ritzheimer:

industry is developing, especially fractional, is that

Scott Ritzheimer:

you can, you can kind of address the junk drawer approach with an

Scott Ritzheimer:

equally kind of dispersed set of help. And so here's, here's

Scott Ritzheimer:

because there's the I've seen folks who've come through have

Scott Ritzheimer:

been fractional legal, you know, fill in the blank. What I

Scott Ritzheimer:

haven't seen is a fractional legal team, and you've really

Scott Ritzheimer:

stressed that in a lot of your website and the work that you

Scott Ritzheimer:

do. So tell us a little bit like, this isn't a fractional

Scott Ritzheimer:

attorney. This is a fractional legal team. What's the

Scott Ritzheimer:

difference?

Jeff Holman:

Yeah, I mean, that is the difference. It's a team

Jeff Holman:

approach. The reason it's a team approach several things. First

Jeff Holman:

of all, you don't have one legal issue in your business. You have

Jeff Holman:

multiple across sales and employees and investors and your

Jeff Holman:

corporate entity, and you name it. Legal is there. It may not

Jeff Holman:

be an active issue, but there's a potential for it to become

Jeff Holman:

active, and not one attorney should be handling all of that.

Jeff Holman:

For you, my background is patents. I'm excellent at

Jeff Holman:

patents. I'm really good with trademarks, and I've become very

Jeff Holman:

proficient as a general counsel, helping to guide small

Jeff Holman:

businesses in all their illegal issues. But I'm not the guy

Jeff Holman:

who's going to do your employment stuff, you know? I'm

Jeff Holman:

not the guy who's going to do some of your really hyper

Jeff Holman:

technical privacy things. And I realized that early on, right?

Jeff Holman:

So I'm like, Hey, why am I trying to do and manage all

Jeff Holman:

these things. When any real company, when you get to the

Jeff Holman:

right stage, you're going to have a small team of attorneys

Jeff Holman:

with the experts that you need in different places. So that's

Jeff Holman:

one. The other is a lot of fractional people. They're

Jeff Holman:

passing through. And I don't, you know, I don't say that to

Jeff Holman:

say that's wrong, but they're often in between jobs, and

Jeff Holman:

they're like, hey, I'll pick up a few clients. You know, we've

Jeff Holman:

picked up several clients from people who were passing through

Jeff Holman:

momentarily and six months later, after they'd, you know,

Jeff Holman:

really been onboarded into a company. They're like, Oh, I

Jeff Holman:

found a full time job. I'm going to go work there. And that

Jeff Holman:

company is then left, you know, saying, Well, okay, I guess

Jeff Holman:

we'll restart hiring process, you know. So there's no

Jeff Holman:

longevity with single fractional people is harder. Burnout is

Jeff Holman:

higher. And so that's another issue that we try to tackle. And

Jeff Holman:

then the last one, really, is gatekeeping. You know, when you

Jeff Holman:

go to, and this is more related to, you know, a law firm, law

Jeff Holman:

firms, people are like, Hey, Jeff, how come? How come all

Jeff Holman:

these law firms, with all these, you know, hundreds of attorneys,

Jeff Holman:

don't just do this and and wipe you out of business. I'm like,

Jeff Holman:

they should. Like, they literally should. They're not

Jeff Holman:

built for it. Their business model is different. Is different

Jeff Holman:

and doesn't really support the way to do it. But the other

Jeff Holman:

really big thing, and it's tied to their business model, is

Jeff Holman:

they're mostly really siloed, gatekeepers in the business,

Jeff Holman:

right? The rainmakers in those businesses, they they're super

Jeff Holman:

protective of their clients. They don't want. Their

Jeff Holman:

associates talking to the to the to the clients. And so I'm like,

Jeff Holman:

Hey, listen, there's nothing more. Again. I don't want to

Jeff Holman:

block communications between the client and the legal team.

Jeff Holman:

That's counterproductive. I want, I want our clients to feel

Jeff Holman:

like they can go talk to me. They can talk to anybody on the

Jeff Holman:

team, as if we're just down the hall from them. Poke your head

Jeff Holman:

in the door for the Ritzheimer or if you don't know who it is,

Jeff Holman:

any person ask them, you know your question, and let's deal

Jeff Holman:

with it as a team. We'll get the right resources to the right

Jeff Holman:

place at the right time. So it's just, I don't know. As I was

Jeff Holman:

doing this, I kind of fell into that fractional General Counsel

Jeff Holman:

solo role, and it didn't take me too long to realize there's a

Jeff Holman:

better way to do this. And so I started building it into the

Jeff Holman:

team approach, and it's been fantastic.

Scott Ritzheimer:

Yeah, yeah. I love that. I really do. There's

Scott Ritzheimer:

this idea, especially from folks who've not had legal issues in

Scott Ritzheimer:

the past, that kind of attorneys are attorneys. It's kind of like

Scott Ritzheimer:

doctors or doctors, you know, it's like, to some extent, they

Scott Ritzheimer:

all have some basic training, but like, if you broke your

Scott Ritzheimer:

foot, you wouldn't go to a heart doctor. It doesn't really work

Scott Ritzheimer:

that way. And so I love this idea of being able to provide

Scott Ritzheimer:

that kind of combination of care all under one umbrella that is

Scott Ritzheimer:

fantastic and highly needed for most founders at this stage.

Jeff Holman:

Can I build on that just because I've talked to

Jeff Holman:

people? You know, you get it. You get somebody who's like a

Jeff Holman:

real sophisticated patient, right? Or has a lot of, a lot of

Jeff Holman:

needs, you know, cancer patients, and they've got all

Jeff Holman:

these issues you don't have, like you'd mentioned, you don't

Jeff Holman:

have one doctor just treating them, right? They will

Jeff Holman:

conference with each other. They'll get into a room and

Jeff Holman:

they'll say, Okay, what's the issue going on? And what do you

Jeff Holman:

think? And what do you think? What do you think? And they all

Jeff Holman:

have their specialties. I mean, that's, I've used that analogy

Jeff Holman:

before, and that's, that's a great analogy to say, This is

Jeff Holman:

what a team should look like, you know, working for the

Jeff Holman:

client, as opposed to, you know, I, I just canceled my

Jeff Holman:

appointment this morning for tomorrow. I got a cortisone shot

Jeff Holman:

last week because I'm getting older, I guess, blew out a disc,

Jeff Holman:

and it's caused some nerve issues for me. I'm, I'm sure

Jeff Holman:

some of your listeners can relate. And, you know,

Jeff Holman:

everything's good, but, but my they're like, Hey, we got you

Jeff Holman:

scheduled for a follow up. And I'm like, Yeah, that's fine.

Jeff Holman:

Cortisone shot in my back is not what I need, right? I've got a

Jeff Holman:

different issue. Cancel that. I'm going to go schedule with

Jeff Holman:

somebody else who who can tell me about the nerve issue, not

Jeff Holman:

about the disc issue. So, right? You know, just got to move to

Jeff Holman:

the right, move to the right person for the right issue.

Scott Ritzheimer:

Right, and being able to get that through

Scott Ritzheimer:

the expertise of another is extremely helpful, especially

Scott Ritzheimer:

when they have your best interests in mind. So Jeff,

Scott Ritzheimer:

there's this question I ask all my guests, and I'm gonna ask it

Scott Ritzheimer:

of you here as well. I'm interested to see what you have

Scott Ritzheimer:

to say. So what would you say is the biggest secret that you wish

Scott Ritzheimer:

wasn't a secret at all? What's that one thing that you wish

Scott Ritzheimer:

every founder watching or listening today knew?

Jeff Holman:

Can I share two? Yeah, I've got two, because so

Jeff Holman:

the first one might be obvious from my website. If you go to my

Jeff Holman:

website, if you ever get an email from me, it says, innovate

Jeff Holman:

with confidence. I think that helping people to overcome the

Jeff Holman:

fears involved with doing something new, and that's what a

Jeff Holman:

lot of our clients are doing. They're they're disrupting

Jeff Holman:

because they're doing something nothing. They're doing something

Jeff Holman:

nobody has done before. And so doing that new stuff is there's

Jeff Holman:

a lot of fear involved. And I run into a lot of inventors,

Jeff Holman:

specifically, who who are fearful, and you see this great

Jeff Holman:

invention, and then they just, they just freeze up. So the one

Jeff Holman:

thing that I would say to a lot of those people, to summarize a

Jeff Holman:

lot of other things I've said, is, you know, action dispels

Jeff Holman:

fear, right? So you've got to take action to get over the

Jeff Holman:

fear. If any of your if any of your people, are at a stage

Jeff Holman:

where they're saying, I don't know, I just, I just can't do

Jeff Holman:

this, like, think it through, make up an action plan and take

Jeff Holman:

the action that'll dispel the fear, because fear is just fear

Jeff Holman:

of what's going to happen the future. And once you've taken

Jeff Holman:

the action, there's no more future to be afraid of. Yep, the

Jeff Holman:

other thing that I think is really it's something that a lot

Jeff Holman:

of people should be doing more of, and that is strategy. This

Jeff Holman:

whole discussion of strategy, I was kind of a big issue for me.

Jeff Holman:

I got into it thinking about IP strategy in the beginning, and

Jeff Holman:

how that fits into business strategy and all this stuff

Jeff Holman:

going through my MBA program, like a whole journey I've been

Jeff Holman:

on for 10 years. The thing that I think, I wish a lot of

Jeff Holman:

founders knew was that this concept of strategy, strategy is

Jeff Holman:

actually something you can achieve, right? There's, there's

Jeff Holman:

like, really complex, disjointed teachings out there about

Jeff Holman:

strategy, but there are some approaches where you can, you

Jeff Holman:

can really articulate your strategy in a way that's super

Jeff Holman:

helpful. And you know, we don't have time to go into that today.

Jeff Holman:

I've got a thing I call the five factors of business strategy

Jeff Holman:

that I came up with because it didn't exist out there, similar

Jeff Holman:

to the fracture legal teams, I came up with it because it

Jeff Holman:

didn't exist, and I talked to a lot of my clients about it,

Jeff Holman:

because about it, because it makes strategy, you know,

Jeff Holman:

reachable. It makes it something that you can actually talk about

Jeff Holman:

for your business and implement. And so I guess those are the

Jeff Holman:

types of things that I would leave, you know, take action to

Jeff Holman:

dispel fear and really think about how to be strategic in

Jeff Holman:

your business. And. And realize that it's something you can do

Jeff Holman:

if you have the right framework.

Scott Ritzheimer:

Yeah, yeah, Jeff, there's some folks

Scott Ritzheimer:

listening, and it's, you know, it's, it's time. They could use

Scott Ritzheimer:

the help. And they love the idea of a fractional team, but they

Scott Ritzheimer:

don't exactly know what that means just yet, and they'd like

Scott Ritzheimer:

to know more about it. Where can they connect with you? Where can

Scott Ritzheimer:

they find more out about the work that you and your team do.

Jeff Holman:

Yeah, best place is to reach out to me on my

Jeff Holman:

website, intellectualstrategies.com I do

Jeff Holman:

a free 30 minute kickoff call, strategy call with people. We'll

Jeff Holman:

start to talk about your roadmap. We'll figure out, you

Jeff Holman:

know, what are the messes that you've got hiding, maybe under

Jeff Holman:

the bed that you've been putting off starting to lose sleep over

Jeff Holman:

some of the things coming up, and we'll just walk through that

Jeff Holman:

in 30 minutes. Have a call and see if it's a right fit, if it's

Jeff Holman:

the right time for for them to bring somebody on board in some

Jeff Holman:

capacity. So that's a free strategy call at

Jeff Holman:

intellectualstrategies.com.

Scott Ritzheimer:

Fantastic, fantastic. Well, Jeff, thanks

Scott Ritzheimer:

for being on the show. Really a privilege and honor. Having you

Scott Ritzheimer:

here with us today. Love the work that you do, and couldn't

Scott Ritzheimer:

encourage folks more to check it out, get some help, and Jeff's a

Scott Ritzheimer:

great place to start. And for those of you watching and

Scott Ritzheimer:

listening, you know that your time and attention mean the

Scott Ritzheimer:

world to us. I hope you got as much out of this conversation as

Scott Ritzheimer:

I know I did, and I cannot wait to see you next time. Take care.

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117. CEO Sales Strategies with Doug C. Brown - Ep. 117
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116. Why you don't want your employees to define themselves by their job with Zoe Fragou - Ep. 116
00:21:29
115. The secret to selling your healthcare practice with Michael Roub - Ep. 115
00:26:35
114. The First Five Million with Shivani Gupta - Ep. 114
00:22:43
113. Making Revenue Out of Chaos with Michelle Page - Ep. 113
00:24:57
112. Renegades with Benj Miller - Ep. 112
00:26:30
111. The Power of a Personal Board of Advisors with Emma Maslen - Ep. 111
00:24:05
110. From Hourly to Scalable to Saleable with Erin Austin - Ep. 110
00:23:05
109. The Three Pillars of Strategic Success with Faris Aranki - Ep. 109
00:21:59
108. Achieving Highly Profitable Growth with Peter H Christian - Ep. 108
00:28:36
107. How to Find the Right Partner for Your Wealth Management Needs with Chad Willardson - Ep. 107
00:19:34
106. Achieving Predictable Success through High-Performance with Paul Teasdale - Ep. 106
00:26:12
105. Boosting Your Business by Writing a Book with Larissa Soehn - Ep. 105
00:24:56
104. Becoming a Powerful Communicator Regardless of Your Personality with Ty Hoesgen - Ep. 104
00:21:27
103. What do you do when motivation falters with Peter Taylor - Ep. 103
00:29:51
102. Are You Missing Out on $1M in Hidden Revenue with Mitch Russo - Ep. 102
00:26:08
101. The Founder's Evolution Part 2 with Scott Ritzheimer - Ep. 101
00:31:59
100. The Founder's Evolution Part 1 with Scott Ritzheimer - Ep. 100
00:39:57
99. The Entrepreneurial Cliches that are Holding You Back with Michael Ficara - Ep. 99
00:21:43
98. The Secret to Selling Luxury with Elizabeth Solaru - Ep. 98
00:24:16
97. The Right Systems for Right Now with Samantha Whisnant - Ep. 97
00:23:28
96. Speak with Confidence with Mike Acker - Ep. 96
00:28:50
95. The Hallmark of a Highly Effective Leader with Manfred Gollent - Ep. 95
00:26:56
94. It's Time to Go Big with Donnie Boivin - Ep. 94
00:22:37
93. How Big Should Your Nonprofit Be? with Ron Brewster - Ep. 93
00:21:50
92. Creating Success on Your Terms with Olga Kirillova - Ep. 92
00:26:45
91. Unlocking Growth through a Chief of Staff with Valerie Trapunsky - Ep. 91
00:21:35
90. The Surprising Solution to Workplace Trauma and Drama with Maureen Russakoff - Ep. 90
00:32:02
89. The Secret to Preventing Procrastination with Eric Twiggs - Ep. 89
00:25:11
88. Unlocking the Expert in You with Ann Carden - Ep. 88
00:26:14
87. The Freedom Found in Letting Go the Right Way with Jamie Seeker - Ep. 87
00:25:41
86. Staying Out of the Way of Your Own Success with Rich Russakoff - Ep. 86
00:27:16
85. Go Live Unrealistically with Joey Drolshagen - Ep. 85
00:24:33
84. No more coaching behind closed doors with Jane Lovas - Ep. 84
00:23:44
83. Leading with Breakthrough with John Cottrell - Ep. 83
00:24:45
82. Double your focus and energy with Tanessa Shears - Ep. 82
00:27:07
81. It's not because you charge too much with Bernadette Boas - Ep. 81
00:24:29
80. How to Dominate Your Niche as a Female CEO with Nicole Wright - Ep. 80
00:24:42
79. All it takes is 10 seconds with Jerry Fu - Ep. 79
00:27:17
78. The Big Red Button on Your Chest with John D. Erickson - Ep. 78
00:26:57
77. Innovating at Scale with Natalie Born - Ep. 77
00:27:56
76. The Broken Cookie Effect with Patty Block - Ep. 76
00:29:04
75. When it feels like driving a Ferrari in the fog with Dominic Monkhouse - Ep. 75
00:28:50
74. A Better Way to Recruit Top Talent with Katie McConnell Olson - Ep. 74
00:27:26
73. There is No Velvet Rope with Jeanne Omlor - Ep. 73
00:30:43
72. The Secret to Enjoying Your Success with Phil Fraser - Ep. 72
00:24:23
71. Applying Proactivity brings stability to your career with Benjamin Ritter - Ep. 71
00:27:50
70. The Secret to Making Better Decisions Faster with ST Rappaport - Ep. 70
00:22:45
69. What makes a great second in command with Clayton Stenson - Ep. 69
00:24:08
68. Common Sense Leadership with Doug Thorpe - Ep. 68
00:27:58
67. From Frenetic to Free in Fun with Patti Mara - Ep. 67
00:23:30
66. Never Budget Again with Wendy Barlin - Ep. 66
00:24:06
65. There is no reason to not be profitable as you grow your business with Manny Skevofilax - Ep. 65
00:22:06
64. Passion is the Key to Differentiation with Tyler Horsley - Ep. 64
00:26:16
63. Get More Done with Less Stress with Alexis Haselberger - Ep. 63
00:23:03
62. How to Unlock Employee Engagement with Steven W. Turner - Ep. 62
00:29:13
61. The most powerful asset you always have with Catherine Llewellyn - Ep. 61
00:29:07
60. How you can grow your nonprofit by 50% this year with Teri Beckman - Ep. 60
00:31:58
59. The Mindset Shift We All Must Make with Anish Majumdar - Ep. 59
00:28:44
58. Life and success are simple with Damian Andrews - Ep. 58
00:29:33
57. Leading in Volatile, Uncertain, Complex, and Ambiguous Times with Evan Tzivanakis - Ep. 57
00:28:02
56. How to Align Your Career with Your True Passion with Zach Smith - Ep. 56
00:27:38
55. Eliminate Self-Limits and Build Your Empire with Kimberly Spencer - Ep. 55
00:27:01
54. How do you prepare for change when you don’t know what’s coming? with Jim Frawley - Ep. 54
00:23:37
53. It’s Not Enough to Just Figure it Out with Eric Crews - Ep. 53
00:31:02
52. Are you going to hire someone or some technology? with Khadirah Muhammad - Ep. 52
00:27:47
51. Why PR Strategy Beats Tactics Every Time with Courtney Lukitsch - Ep. 51
00:26:53
50. The Secret to Growing Your Business Sustainably with Government Contracts with J Haleem Washington - Ep. 50
00:23:41
49. Frustrated with your job? Should you stay, switch, or start? with Tony Leonard - Ep. 49
00:20:47
48. The Power of Making People Feel Seen with Ron Ross - Ep. 48
00:27:03
47. How to Optimize the Most Valuable Asset You Are Currently Ignoring with Dr. Victor Manzo - Ep. 47
00:31:03
46. Don’t Try to Scale When You Can Just Grow with Danielle Levy - Ep. 46
00:23:47
45. The Secret to Becoming a People First Leader with Kyle Gillette - Ep. 45
00:28:30
44. Change is Here to Stay, So How Do We Manage It with Victoria Pelletier - Ep. 44
00:26:13
43. How to Scale You as a Founder with Rachel Turner - Ep. 43
00:30:27
42. What Does Leadership Sound Like with Tom Henschel - Ep. 42
00:27:34
41. Putting Profit First with Kristen Ricupero - Ep. 41
00:27:46
40. What to do when working hard is not enough with Otis McGregor - Ep. 40
00:25:20
39. When to Overcome Duct-Tape Digitization with Stefan Debois - Ep. 39
00:26:24
38. The Often Overlooked Power of Congruent Leadership with Gary de Rodriguez - Ep. 38
00:28:23
37. 5 Ways Self-Doubt is Sabotaging Your Success with Michele Molitor - Ep. 37
00:24:09
36. How the Need for Speed is Killing Your Business with Brigitta Hoeferle - Ep. 36
00:24:09
35. The Secret to Frontline Leadership with Greg Cagle - Ep. 35
00:32:14
34. Want to win big? Start with the Smallest Lever with Priyanka Khandalkar - Ep. 34
00:26:40
33. The Hallmark of a Great Entrepreneur with Sheria Stallings - Ep. 33
00:24:46
32. How to Fast-track Success in the CEO Lane with Sheri Michele - Ep. 32
00:26:04
31. It’s time to take a CEO day with Jennifer Drago - Ep. 31
00:23:57
30. Starting a Business Isn’t Business. It’s Personal. with Lori Konkler - Ep. 30
00:26:07
28. If there’s no way back, you have to go forward with Steve Smith - Ep. 28
00:32:26
29. Speeding Up by Slowing Down with Brian Smith - Ep. 29
00:26:00
27. What kind of change are you looking for with Axel Meierhoefer - Ep. 27
00:37:10
26. The challenge of leadership transformation with Ken Kilday - Ep. 26
00:23:04
25. The Incredible Advantage Held by Highly-Sensitive Entrepreneurs with Heather Dominick - Ep. 25
00:28:05
24. The secret to becoming a great coach with Michael Chu - Ep. 24
00:28:16
23. The Surprising Gift of Doubt with Marc Pitman - Ep. 23
00:29:44
22. The Power of Your YES with Tameka Chapman - Ep. 22
00:27:37
21. Finding Work-Life Integration with Michael Seaver - Ep. 21
00:24:11
20. Embrace Pain to Avoid Suffering with Brian Bogert - Ep. 20
00:30:14
19. Don’t Forget Your History with Shae Bynes - Ep. 19
00:31:06
18. Why Strategy Must Come First with Matthew Pollard - Ep. 18
00:29:32
17. Who is president when you are out driving the truck with Jeff Abbott - Ep. 17
00:31:54
16. Building the Environment in Which You Can Thrive with Marriot Winquist - Ep. 16
00:27:57
15. You do not exist unless you have an online presence with Paige Arnof-Fenn - Ep. 15
00:27:48
14. When to Exit Your Business with Michael Vann - Ep. 14
00:31:33
13. The One Key to Building a Healthy Culture with Jenni Catron - Ep. 13
00:31:55
12. Finding and Funding Your Nonprofit Vision with Cherian Koshy - Ep. 12
00:26:00
11. Transformation from the Inside Out with Dr. Rosie Ward - Ep. 11
00:28:49
10. Sage Marketing Advice for Every Stage with Steve Brown - Ep. 10
00:37:03
9. You can’t ignore financial wellness anymore with George Grombacher - Ep. 9
00:22:16
8. What to do if your team is failing to follow through with Ron Higgs - Ep. 8
00:24:31
7. How Happy is Your Little Control Freak with Joseph Warren - Ep. 7
00:36:49
6. Commanding is not Communicating with Shā Sparks - Ep. 6
00:31:16
5. What is hidden in the shadow of your strengths with Dr. Tom Lutz - Ep. 5
00:32:00
4. Success Comes in Short Bursts with Robert Mallon - Ep. 4
00:30:02
3. The Unexpected Route to the Resources You Need with Benj Miller - Ep. 3
00:23:30
2. How to Avoid Being Trapped by Your Own Success with Les McKeown - Ep. 2
00:29:31
1. Spotlighting Amazing, High-Demand Business Coaches with Scott Ritzheimer - Ep. 1
00:16:55