How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out?

To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwriter, and public speaker.

Sarah delivered an insightful talk at Content Marketing World in 2022, Your Words, Not Mine: How (And Why) To Spice Up Your Content With Expert Interviews, which caught host Amy Wood’s attention – so much so that she invited her onto the podcast to dig deeper into the topic. In this episode, originally recorded in early 2023 but still just as useful today, Amy explores the art of expert interviews with Sarah, covering everything from preparation to execution and repurposing.

If you’ve been following our recent series, you’ll know we’re passionate about expert interviews and how they help create unique, high-value content. This episode ties in perfectly, providing a real-world perspective on how expert interviews are conducted in-house, why they’re so powerful, and how they open up a world of content opportunities.

Find out:

• Why expert interviews are a great way to create standout content
• How to find the right experts and get them to agree to an interview
• The best way to prepare and conduct interviews
• How to repurpose an interview into multiple pieces of valuable content

Important links & mentions:

• Sarah Goff-Dupont on LinkedIn: https://www.linkedin.com/in/sarahgoffdupont/
• Sarah on X: https://x.com/sarahgoffdupont/
• Atlassian: https://www.atlassian.com/
• The Ultimate Guide to Impactful Video Interviews: https://www.content10x.com/video10x-exec/
• Watch our Expert Interviews Miniseries on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared
• Listen to our Expert Interviews Miniseries: https://player.captivate.fm/collection/e9615e3d-b2fe-4895-9329-11b8cdd449fd
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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