Tara Bryan:
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Hey, everybody.
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Welcome to season three of The
Scalable Expert Podcast, the show for
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established expert business owners
who are maxed out on time and ready to
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find the scalable impact of their work.
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I'm your host, Tara Bryan, founder
of The Scalable Expert and creator
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of the INFINITE SCALE™ Method.
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If you've built a business around
your expertise but feel stuck
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in the time for money trap, this
podcast is your path forward.
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Each week, I'll share stories and
strategies and shifts to help you
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step into a new scalable business
model by declaring your authority,
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packaging your expert framework, and
streamlining your offers and systems
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to ultimately become a Scalable Expert.
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Because it's not about working
harder, it's about building smarter.
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All you need is one signature
expert framework, and you can
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deliver an infinite amount of ways
to be able to scale your business.
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All right.
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Let's get started.
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Hey, everybody.
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Welcome to today's episode.
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I am thrilled that you're here.
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Hey, today, I wanna share
with you a common challenge I
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see in expert business space.
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It starts with a conversation
that I typically have at some
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point with each of my customers.
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Each of them describe it
to me exactly the same way.
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They can picture the methodology that
is now tangible, the delivery model
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that doesn't lean on their calendar
for every result, and the version of
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the business that has actual room to
grow in it, and then almost in the
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same breath, they tell me the part
that undoes all of their progress.
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They say, "I wanna build this.
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I am certain it is the right next
thing, but right now is not the time."
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So I ask the obvious question, "What
does the right time look like?"
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And the answer is almost always
some version of the same sentence.
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When things slow down a little,
when I have more bandwidth, when
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this season is finally over.
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These are realistic and reasonable
responses, and I have stood
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exactly in the same place.
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It sounds like timing and
needing to have patience.
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It sounds like being
responsible with a full plate.
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That is exactly what
makes it so expensive.
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But the false belief
around this goes like this.
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I will build the scalable version of my
business when I have the time to build it.
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At face value, that is hard to argue with.
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You can't build something that you cannot
give your attention to, and your attention
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is genuinely spoken for right now.
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The delivery load is real, the demands
on you are real, and the calendar's not
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lying to you when it says it's full.
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So the logic holds up just fine.
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The problem was never
about the logic, however.
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The problem is the premise underneath it,
the quiet assumption that the time you are
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waiting for is on its way to you on the
other side of when you are not so busy.
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But here's the truth.
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The bandwidth never actually comes
from inside a time seller business.
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It can't.
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A business that requires you in every
moment will go on requiring you in every
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moment until something structural changes.
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Not something you schedule
differently, not something you hand
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to one more person for a while.
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Something structural.
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In the actual architecture of how
the business creates its results.
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And that structural change cannot come
from inside your current model because
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the current model is built to consume
every bit of capacity you free up.
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It's not a flaw, and it's certainly
not a character flaw on your part.
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It is simply what the model does.
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Give it an open afternoon, and it
fills the afternoon with delivery.
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Give it a lighter month, and it
finds the work to fill the month.
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So when you decide to wait for time
before you build the very thing that
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would eventually create time, you
have not made a scheduling choice.
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You have made one decision that guarantees
that that time is never gonna show up.
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For me, this waiting in my
business came at the ultimate cost.
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I waited to make a change because I
was too busy, but unfortunately, it
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took me to the point where I couldn't
mentally or physically do it anymore.
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So I was almost forced into the change,
and that made it harder because instead
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of pivoting, I stopped and had to rebuild.
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And that was a lesson that I work
hard with my clients to overcome.
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It's much easier to pivot things
that are working than to restart
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something new from scratch.
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But I also found myself in this trap
with other areas of my life as well.
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I'm too busy.
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I'll get to it, just not now.
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Maybe it's because I am in a new season
of life, but I can see the consequences
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of those delays very clearly now.
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All right, so what can we do about this?
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We're busy and have no time.
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That's the truth.
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The other truth, though, is that
the scalable expert does not wait to
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build when they finally have the time.
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They make a different decision
about where their time goes.
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This is not a productivity conversation.
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I'm not telling you to find a
cleaner morning routine or squeeze
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more out of your afternoons.
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It is something quieter and
more structural than that.
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It's deciding that the build is
infrastructure, and infrastructure
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does not get built once
everything else is finished.
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It gets built because you decided it
was foundational to your success and
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that not building it was a bigger risk
than building it with imper-- perfect
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conditions, with a full calendar.
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The expert business owners I have
watched move the fastest were
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almost never the ones with the
most open space in their week.
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They were the ones who decided
the next version of their business
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could not sit and wait for ideal
conditions, and who went ahead
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and built it inside the real ones.
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For example, one of the things I did in
my agency was to define my methodology
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and then use it as the foundational
delivery method for my customers.
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I was able to build a process around
it, a customer journey, and a whole
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project management system for my team.
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I didn't realize it then, but that
set the stage for being able to
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make my methodology tangible, so it
could be delivered beyond my time,
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at first with my team, and then
beyond the team in various ways.
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One of the first ways this became
visible was when we created email
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templates for the project managers to
send out that outlined the process,
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set up a common twelve-week cadence,
and created common deliverables.
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The business started to exist beyond
my time, but still used my expertise
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and my vision for customer experience.
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So you may be closer than you think
to creating scalable assets that
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will help you get your time back,
which is exactly why I want to point
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you to the Scalable Expert Audit.
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Building feels like it needs a whole
clear season, mostly because you're
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picturing the entire thing at once,
all of it, every step landing on
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your calendar in the same week.
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This audit does the opposite of that.
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It breaks down the whole thing into
the next real step, and the next
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real step is almost always smaller
than the version that you've been
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carrying around in your head.
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Small enough, in fact, to fit inside
the business you already have.
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So before you talk yourself into waiting
for a season with more room in it, go
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find out where you actually stand and what
the genuine next step looks like for you.
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Take the Scalable Expert Audit at
the Scalable Expert, website, or you
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can find it in the show notes below.
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Anywhere that you can find that button,
go ahead and take that audit and start
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figuring out what your next step is.
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All right, there you go.
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That is today's episode.
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I hope you enjoyed it.
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If you loved it, give it a rating
and share it with your colleagues,
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and I will see you next week.
