In this episode, I'm not talking about communication tactics. I'm a brand and identity strategist, and what I want to name is something I've watched play out over and over in clients, and in myself: over-explaining isn't a messaging problem. It's an identity problem wearing a messaging costume.

We cover:

• Why over-explaining, over-justifying, and over-qualifying aren't tone or copy issues — they're resolution issues
• What identity lag actually sounds like once you know how to listen for it
• Why I removed pricing, a 21-link bio, and my entire services list — and what happened to my sales calls after
• The difference between selling the plane and selling the destination
• Why "if" might be the most expensive word in your business, and what happens when you replace it with "when"
• Why the clearer you are, the harder you are to replace

The question this episode is really asking:

What are you still over-explaining because you haven't fully decided who you are?

New episodes every Monday.

Find Kat at kattorre.com | Instagram: @kattorrexo