In April 2018, I bought a $40 sweatshirt from a stranger's Instagram ad. Two years later, that stranger launched a national real estate brokerage built around the exact words printed on it. In this episode, I'm a brand and identity strategist unpacking my own timeline with Ryan Serhant and Serhant, and what it proves about the actual order of operations behind every brand that lasts: belief first, business second, not the other way around.

We cover:

• Why a $40 sweatshirt with three words on it hit harder than any product ever could, and what it revealed about a belief I'd suppressed for years
• The real difference between a slogan and a tagline, and why one expires with the campaign and the other outlives it
• The actual timeline: Ryan Serhant said "Expansion always, in all ways" on television years before Serhant the brokerage existed
• Why most people build the business first and bolt a brand onto it, and why that order is backwards
• What it means that I accepted a job for Serhant Ventures that made no logical sense on paper, and said yes anyway
• Why waiting to build your brand until the business, the funding, or the launch date arrives has zero ROI

The question this episode is really asking:

What belief are you already living out, before you've built anything to hold it?

New episodes every Monday.

Find Kat at kattorre.com | Instagram: @kattorrexo