What is your product’s USP (Unique Selling Point) and is it important to have one?
Something I see a lot, particularly on Amazon, are ‘copycat products’ - where someone is ordering the exact replica of something already selling, then branding it themselves.
It got me thinking, why would a customer buy this version of the product over one already available, that has a sales and review history?
One answer may be price. However making this your USP is always risky, as you may end up not making a profit at all.
The best way to make your product stand out is to decide upon and know your USP - the reason why your product is different and better.
In this episode I dive into how to work out your product’s USP. How do you start researching this? What factors should you be considering? I share the processes I used when creating my own products, the Tiny Chipmunk range, and examples from different podcast guests.
EPISODE NOTES
READ THIS AS A BLOG POST
Listen in to hear:
- An introduction to why having a USP is important (0:33)
- Why using pricing as your USP often doesn’t work (02:00)
- How to research and decide on a USP when you start out (4:27)
- How I decided on my USP for Tiny Chipmunk products (9:50)
- Examples of how some of my guests decided on their USP (11:47)
- Why knowing your USP is so important (13:27)
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FREE call for Amazon Sellers
I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together.
It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen.
I’d love to see you there if you’re able to join.
Amazon Sellers Support & Connect
FREE call for Amazon Sellers
I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together.
It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen.
I’d love to see you there if you’re able to join.
Amazon Sellers Support & Connect
