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Publicity for Pet Businesses - Rachel Spencer EPISODE 20, 9th July 2020
Using photography to create a buzz around your pet business with Kerry Jordan
00:00:00 00:37:49

Using photography to create a buzz around your pet business with Kerry Jordan

Who doesn't love looking at adorable animal photos?

Big or small, old or young, a fabulous animal photo is always scroll stopping!

Later this month, on July 26th, it's National Dog Photography Day, Kerry plans to flood the internet with dog photos.

Kerry founded the awareness day three years ago and last year trended on Twitter at number 1.

In this episode she shares her top tips on using photography to build a buzz around your pet business.

She also shares actionable steps you can follow to get better photos of your dog (they can be applied to any animal though!)

Do please join in on National Dog Photography Day too!

Here are the key timings and topics covered in this episode:

0.30 - Kerry's background and how she became a pet photographer.

2.24 - What it's like living with her five Whippets - Kerry's dogs Scout, Boo, Shadow, Bertie and Jasper feature in many of her projects if clients need a dog model or five!

4.04 - The variety of brands Kerry works with from accessories to sofa toppers to protect furniture from dog hair!

5.36 - How Kerry's imagery has led to brands featuring in the Sunday Times Style.

8.03 - What pet brands struggle with when it comes to creating their own images.

9.53 - Planning your photoshoot and looking for inspiration for your images.

11.31 - Kerry's advice on the stock shots pet product makers should have when it comes to photography.

13.21 - What to do if you don't want to be in the picture yourself.

14.31 - Kerry's advice on the images to have if you have a service based pet business, for example a groomer, walker or pet sitter.

17.01 - Finding the right photographer to capture your pet business.

18.30 - What to look for when you're looking at their portfolio - Kerry says it's important to have an emotional connection to the images.

22.31 - National Dog Photography Day - how Kerry came to launch it.

You can listen to her Awareness Day episode here:

How launching an awareness day can help your pet business

25.01 - Kerry's first year on National Dog Photography Day and how she hit the headlines.

25.30 - Trending at Number 1 on Twitter in 2019, Snoop Dog, GMTV, Churchill and other celebs getting involved.

27.44 - Kerry's tips on how to take better photos for National Dog Photography Day.

Prepare your image beforehand.

Make sure your image is consistent with your brand.

Advice on lighting.

The best time of day and place to capture your pet.

Keeping the background clean and clear.

33.14 - Tips on when to share your image - it's early!

35.14 - Details on Kerry's Facebook Live for my Publicity for Pet Businesses group where she will show you how to take photos. (opt in for e mail updates here: Opt in form)

Links mentioned in this episode:

Kerry's website: www.furandfables.com 

Awareness Day Podcast: How launching an awareness day can help your pet business

Kerry's Furdography course: https://www.furandfables.com/furdography-for-beginners/

Karen from Luxury Dog Hampers and how her Tweet on Election Day made the Metro: Dogs at polling stations

Ppt in for e mail updates so you know when Kerry is doing her Facebook live here: Opt in form