Ryan Sullivan is the Founder of Podcast Principles, a boutique podcast production firm that helps content creators and entrepreneurs harness the power of podcasts and form a deeper connection with their audience. With their holistic yet aggressive approach to podcasting, they've saved their clients 100,000+ hours by eliminating the guesswork of bringing a show to life.

In today's episode, Hector and Ryan talk about all things podcasting. They break down what it takes to launch a successful podcast, get sponsored, grow, and connect with your audience. 

A lot of podcasters value global audiences and undervalue local ones. But as Ryan explains, the local podcasting space is largely untapped. And if you can find a way to become the voice of your local community, you will be unstoppable.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

02:05 How Ryan Sullivan got into podcasts.

06:15 Does it make sense to create a local podcast?

07:57 The surprising thing about running a local podcast

09:25 The community and monetization aspects of running a local podcast

11:30 Why you should aim to become a monopoly

13:19 The best type of sponsors to have on your podcast

15:27 How to protect your momentum 

16:28 The power of consistency 

19:33 The difference between podcasters and influencers

22:27 Why Advertising on podcasts is a worthwhile investment

23:25 Parting thoughts

Links and Resources:

Podcastprinciples.com

Ryan's LinkedIn

Sullybop.com

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Connect with Hector on Twitter

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