Today's guest, Roberta Lipp, is the cohost and producer of the widely successful "They Coined It, A Mad Men" podcast. Roberta has always been passionate about creating content and talking about the things she loves. After dropping so many ideas, she began writing the blog on the famous American television show Mad Men; it became a widely successful blog about the show at that time. 

Her journey doesn't end there. After a successful blog, she evolved it into a podcast, which has become equally successful. They spoke to the actors and creators of the show. They had fans involved. They got an opportunity to go on the show set and even got invited to do a book tour after co-authoring a book about Mad Men. 

When Roberta started her journey, she didn't have any fancy plans. She just had a strong why; she knew what she wanted to discuss and create. It all began when she would watch an episode, call her sister and then re-watch the VHS of the same episode and call her sister, and the cycle continued. 

She revealed that they don't make significant revenue from the podcast, but they enjoy the process and all opportunities it comes along with. 

She has shared so much wisdom from her journey. We discuss how to structure a podcast episode carefully, and she is very particular about it. We talk about engagement strategies to grow your audience. We discuss whether Patreon is extra stress on your podcast and how passion is a content creator's superpower. 

There are so many stories and ideas in this episode, I am sure you will love it. 

Listen to this episode on your favourite podcasting platform, and if you enjoy it, give us a review on Podchaser; please click https://www.podchaser.com/TheKultCreatorExperience. 

It can really help others discover the Podcast.

Here are some quick highlights from this episode:

• [03:05] -Roberta Lipp's introduction and the inspiration behind her Mad Men fan podcast
• [06:32]-How does she measure success for her podcast when she doesn't have thousands of followers or big money?
• [07:42]-Why she chose Mad Men Show for creating content?
• [13:54]- How does she structure her podcast to make it more engaging?
• [17:52]- Roberta almost stopped her podcast after finding out a sad news
• [20:26]- Let's see Roberta Lipp's production process for the podcast
• [25: 26] - Discussing how much time should be devoted to audio editing
• [28:30] Promoting your podcast through Twitter, Instagram, and Tik Tok
• [31:49]-Does having a Patreon make sense, or is it all stress?
• [37:27]- Roberta shared how she brought the show's cast to podcasts.
• [48:05]-What advice would you give a new content creator
• [50:41]- My final question is, what do you think makes a good leader?

GUEST BIO

Roberta Lipp (she/her) is the co-host and producer of "They Coined It, a Mad Men Podcast." She has written extensively about the show as the founder of "Basket of Kisses," the premier Mad Men blog, and contributor to the book "Mad Men Carousel" by film/tv critic Matt Zoller Seitz.

As a feminist and defender of democratic norms, and with a background in copywriting, marketing, radio, and entertainment, podcasting was an obvious next step. Roberta is passionate about being on the mic and podcast editing. She believes anyone with something to say can have their podcast and launched a coaching program "The Podcast Approach: You Can Podcast" to prove it.  Roberta lives in Jersey City with her ungrateful cat, Maggie. 

You may also enjoy the previous episodes:

• Mentoring Through Podcasts: How To Teach Technology To The Next Generation-Jamie Taylor
• How To Produce An Audio Drama Podcast And Fulfil A Creative Dream-- Melissa Del Toro Schaffner
• How To Create A #1 Charting Academic Podcast - Mikko Heiskala

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Notes from Host-

Hello, I'm Matt, the founder of KULT Media and host of this Podcast. Thank you for listening and being part of the KULT Creator Experience. 

I am always happy to get feedback, and if you have any questions or topics you'd like me to discuss, please reach out to me on Instagram at @kultmedia

And last, If you want to start your own KULT Creator Experience, launch a podcast and become a digital leader in your industry; book a FREE discovery call by heading to https://www.kult.media/discoverycall/ for more information.