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55. Can You Build a Business Without Social Media?
Episode 55 • 29th April 2024 • Unjaded: Human Design for Intentional Entrepreneurs • Vickie Dickson
00:00:00 00:40:26

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Can You Build a Business Without Social Media?

In this episode we have a really fun group session and we are talking about social media! We are chatting on: Is it really necessary to have social media to grow your business, if yes - what social media platforms you should be on, how can you use it without it draining you, how do you know what to post and so much more!

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In this episode, you will hear:

  • Is it REALLY necessary to use social media to grow your business?
  • How social media is the welcome mat to your business.
  • What if social media worked for YOU?
  • That social media allows us to be omnipresent, to be visible.
  • How focussing on the long-game will serve your business.
  • Content repurposing - what this is and what it does for your business.
  • Consistency on social media is not every day, it is what YOU can be consistent with.
  • What to consider when deciding WHERE to be on social media.
  • Human Design Tips! How to use social media without feeling drained.


PLUS all of my guests got an open floor to ask their most pressing questions. Asked and answered. There are soooo many juicy tidbits packed into this episode! So. Many.


PS: Loved this episode? You can get in on the next group workshop/episode by hopping on to my email list! I always share what I’m up to there.


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 Life is gonna kick you around. Stay Unjaded! ✌️

💙 Vickie


Episode Transcript:

Okay, so welcome to the unjaded podcast today, we have a really fun group session and we're talking about social media. So some of the things that we're going to cover in this episode are, is it really necessary to have social media to grow your business? I know that some of us have a love hate relationship with social media and we fantasize about like living on a deserted island without having to have social media. So we're going to talk about that. We're going to talk about if you do have social media, which platform should you be on? How can you use it without it draining you. And for this, we're going to be talking a little bit about human design. And then there are some human design practitioners in the room with me today as well. So they'll share their tips maybe as well. And how do you know what to post. So how this works is I'm going to talk for about 15 minutes, just a little bit of stuff that I know and have done in my social media journey. And then I'm going to open it up for questions for people who are in the room, and then everyone in the room is going to shout out their business so that you know where to find them. And all of the links that we talked about will be linked in the show notes for you afterwards.



Welcome to unjaded. I'm your host, Vickie Dickson. This is a podcast with a human design spin on building the life, the relationships and the business that you were made for. Let's dive in.



So first things first, is it really necessary to have social media to grow your business? I kind of think it is. I know we want a different answer than that. I know it's a myth. It's an urban myth. It seems to be like a legend out there somehow that maybe we could do it without social media. And maybe somebody can do it without social media. But I choose to see social media as a gift that we get to use for free to build our businesses. So what I try to do is look at social media as the welcome mat for my business. It's not the end all be all. Yes, there are some people also who build their entire businesses on social media. And maybe that's not maybe the best strategy either. But I think it is important that we be visible, what social media gives us as a way to be top of mind for people, or omnipresent so that they just think of us first when they think of the thing that we do our niche or our niche. If you're in the States. What I do a little trick that I use, and I learned this actually from Phoebe Kuhn long time ago, is that when I get ready to post on social media, I just tell myself that Mark Zuckerberg works for me. And you know, if I'm scheduling in my Trello, or in my Smarter Queue, I'm like Mark Zuckerberg works for me, it's okay, it doesn't matter if I batch all of this out at once. Mark Zuckerberg works for me, and the people that need to see this are going to see this. So I think that even though we look at social media as like a welcome point for our people, we need to be putting our focus on the long game. And the long game is anything with a search engine. So YouTube, Pinterest, blog, podcasts are some of my very favorite long term things. But anything that people can search you for, because your social media isn't going to last very long, each post isn't going to be lasting very long, right? I mean, I think you're lucky if you can get six hours out of a social media post now. So it's really important that we focus on a long game and repurposing is great for that. So lots of times what I see I love content repurposing, but lots of times, what I see people thinking is that they have to have like a big piece of content, or a bazillion big pieces of content, blog posts, and all of these things, in order to pull social media posts from them. But you can go the other way, as well. So you can take an Instagram post that you've written that you've had good response to, or that you love in your heart. And you can turn that into something bigger, you can turn that into a podcast episode, you can turn that into a blog, post, a YouTube, video, all of those things. So it doesn't always have to be going from the big piece to the little piece. One of the things that I think is really important with social media is that we're consistent. And consistency doesn't mean that you have to be there every day. You absolutely don't have to be on social media every day, if it's not your wheelhouse. But what I think is no matter what your human design is, so I'm a second line profiling human design. I know we have some projectors on the call, and we need time away, not just us. But I mean, there are a lot of us who need time away, right? And that's okay, we get to honor our design and we get to be able to pull away but that's where social media scheduler can really really help you out so that you're batching content, we're going to talk about how to batch it according to your design. But so that you're batching content as you go as your energy is there for it and then forgetting about it when it's not there. No for me as a second line consistency for me like I'm I'm a manifesting generator to write so I do have a fair bit of energy for creation. I love to create content. So I can be on my stories fairly regularly. Like a couple of days ago, I did a q&a on my stories. And I mean, I probably did between 40 and 50 story videos that day. So that's great. All of those things will become more content. Like I'm never going to create something once so every single question and answer that I did becomes a social media post will become a blog post will become a Podcast episode, I might put three of them together for podcast episode. So I think everything we do gets to be used again and again and again in our businesses. The other thing that I'm going to be working on this has nothing to do with social media. But his, I'm in a course right now. And she has snippets of Q and A's in her course platform. And I think that that would be an awesome lead magnet. So watch for that, if I do it, or when I do it, I'll do one of these group trainings on it as well. But I think it would be just a really cool thing, like it was already used on Instagram, I already have the videos, I can pump them over to my VA, we can do them in this q&a format, where it's like two minute, three minute answers here. And they're five minutes sometimes if I get wordy, and then people can just land there and go through it if they want to. And so that's the thing that I like about social media too, is that it gives people a way to experience your energy, they get to feel into what does this person really like. And there's such a drive for authenticity. Now more than ever, I think there's a drive for authenticity. I don't think your social media channel is going to do very well. That's not true, because some people are doing well on social media, but it's not going to maybe land in the heart and soul of your ideal fit client like you hope it will if you're creating using AI, or if you're trying to be like someone else. Or if you're you know, a second line profiling and trying to be a third line profile. But we'll talk about in the human design tips section of this recording. So authenticity like people really that's the beautiful thing about social media, I think right now is that people really get to see you for who you are, someone sent a question in to ask advice for someone just starting out. And I would say get in your stories, getting your stories, because your story is so just in case, I'm talking mostly Facebook and Instagram here, but your stories and your lives on Instagram, go to your existing audience. So I feel like you kind of don't have to panic that the whole world is seeing you if you're in your story. Or you know, if you're just starting out and you feel like, oh, I don't know if I can do this. I don't know if I really want everybody to see me. It's just your followers, your stories and your lives. So showing up in your stories, I think really gives people I mean, you guys have probably seen me and my stories with my towel on my head and my like, you'll see me in all kinds of weird situations almost in the tub the other night doing those Q and A's because I had forgotten one of the questions I almost did in the tub. And I'm like, No, that's crossing a line. That's too much authenticity. But that's the beauty about social media, I think is that people get to see the real you and the more that we show them the real us. That's where they love us the most. And that's where we kind of feel a little bit like, okay, so consistency, I think that's what I was talking about when I went on that tangent consistency can be showing up. So for me as a second line when my energy is really on for it, and I can really be up to four, so I can really be with people, I'm going to do those bigger days. And when it's not there, I'm going to allow myself to pull away a little bit and you might see me post one or two stories. So now you know my secret. If you see me post one or two stories in a day, you're like, Oh, she's hurting, she's hurting. And I usually will, we'll talk about the hermit factor being strong, I've usually be like, Oh God, like when I checked into the end, like, oh, my gosh, this second line is like, I gotta get away. So yeah, it doesn't have to be, you know, every single day, if you set a cadence of three times a week, that's great. What you don't want to do is show up, you know, six times a day for three months, and then disappear for three months. Because people, it gives them the impression that they can't count on you. And you really want your ideal fit clients to know that you're going to be there for them and that you can hold them. Okay. So which platform should you choose to be on? That's like the million dollar question, right? Where should I be on social media, I'm just going to share a little bit of my journey because it's my lived experience. And it's the only lived experience I'm having. So I was always a Facebook girl. I have probably close to 3000 people on my personal Facebook and I have groups with 1000s of people in them. And I intentionally stepped away from Facebook in 2021. And I haven't been in that space very much. So I had a holistic health practice for about 10 years, and added human design into that which which merges beautifully. But there was a lot going on. Did you guys find there was a lot going on in 2020 and 2021 2022? Did you feel that energetically? A little bit, little smidge, there was a lot going on in the world. And there was a lot going on. It seemed like in the Facebook world, things were really changing there. And I just wasn't feeling it anymore. And in my pivot in my career in my business. I made the intentional decision to go to Instagram because I wanted to reinvent myself and I felt like I could be somebody else there not that I was somebody else but like I could. I could put this without this manifesting generator conditioning of Oh girl, she's doing something else. Does anybody else on the call live in a manifesting generator? Oh, there you go. Yes. Or third line. I know Julianne has a third line like, yeah, like, oh my gosh, here she goes again with something else like I just couldn't. So I'm like, No, I'm just I'm going to master Instagram once and for all. So I think that a big piece of the puzzle of like, what platform Do you want to be on is what do you want to be? Where do you want to be? What platform? Are you drawn to? What do you like I find if I get on Facebook, I will scroll until the cows come home, I don't know what it is. But if I'm on Instagram, I won't do that. I will look for like a few minutes, answer my messages, check my notifications and get off. I don't know why. So you have to find what's right for you. I'm not a tic toc expert or any of those things either. So I'm just going to compare these two platforms, but you can take it and use it for whatever you're using it for. The thing that you really want to know is where are your people hanging out? So my coach right now is saying to me, You are an idiot for not being on Facebook? Like what the hell Vicki? Like, why are you not you have 1000s of people on Facebook. And I am kind of playing with with getting back there a little bit. Because I think now at this point, I can be in more places than one place, because I've had my business for 30 years. So I mean, it's but if you're just starting out, pick one platform, or if you know that you don't have the energy to be in a bazillion places, pick one platform, we can't be everywhere. We can't be all of the places that we could be right? So where are your people? Where what do you love? Because then you'll be able to be consistent, that's really important. And then where do you Where are you people hanging out? If you don't know where your people are hanging out, then you got to ask them. So market research is like one of my very favorite things, especially as a manager. And so generator types on the call live or listening in. I mean, market research is great for all of us. But for us, it gives us something to respond to. So ask people where they are getting your stories and ask ask them you know, do you what do you love, you know, for non sacral beings here, what do you love about Instagram? What do you love about Facebook? If you had to choose this or that, which would it be you know, there's so many things that we can ask our people to find out where they're hanging out. And I mean, you can look at numbers to write depends on your demographic as well. Although the Instagram audience I feel like does continue to get just a little bit older as well, not that young people are falling off. But I think there's just more people in my demographic that are getting on there and understand that nothing is permanent. If you decide to go with Instagram or Tik Tok, or whatever it is that you decide to go to. And you change your mind in six months, that's okay, you can be somewhere else, like you're the boss of you. That's the beautiful thing about being an entrepreneur is that you get to be in charge of you. And if something isn't working for you, you can always change it, you don't have to be somewhere just because one time you thought it would work for you. Okay, so human design tips, how are you going to let social media not drain you. If you have tips, if you're here and you have tips, feel free to share them in the chat. And I'll read them out loud for our listeners. So I'm a big fan of batching content, no matter what your human design batching content is going to save you. I love a social media scheduler. So Smarter Queue is the one that I use, I've used just about everyone on the market, I think. And what I love about Smarter Queue that's really cool, is that you can pull all of your old posts into the queue as drafts. And it lets you redo them three different ways. So you can put three different pictures you can tweak the the captions, I know you should see the faces, if...

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