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This is documentary first, The Deep Dive, where I take an insight from a recent podcast
conversation, plumb it's depths and see what gold we can bring to the surface.
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I'm Christian Taylor.
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Let's dive in.
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Now, a few weeks ago, I got an email from a man named Ethan Caldwell.
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He said he worked for a company called Gather and that they were looking for a voice
talent for a short narrative piece, a suspense story called The Ashwood Curse, for an
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internal conference, a closed audience.
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Now, my voice had come to their attention during some review process.
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He complimented my clarity, my presence, my emotional control.
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I was flattered.
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I wrote back right away.
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Ethan sent a second email with more detail.
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The concept, the tone, the creative direction.
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It all sounded really legitimate.
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Atmospheric, character-driven.
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I was in.
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Send me everything I said.
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And then the offer arrived.
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4,000 words, 72 hour turnaround, $2,000.
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MP3 delivery, which was a little concerning.
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No live session, no revision process, just record it and send the file.
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Now, I've been a voice actor long enough to know when something doesn't quite sound right.
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See what I did there?
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I wrote back with some questions, basic stuff.
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Can I see a script in advance?
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Will there be a director?
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Can I get a copy of the finished piece?
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I never heard from Ethan Caldwell again.
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Now, that silence told me everything I needed to know.
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They didn't want me.
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They wanted my voice without me attached to it.
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Record the lines, send the file.
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and somewhere on the other end, an AI
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trained on exactly how Christian Taylor sounds when she builds tension, changes tone and
tempo, and when she pauses for dramatic effect.
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And then they don't need me anymore.
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Now, I don't know that for certain.
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Maybe Ethan just got busy.
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Maybe projects fall apart.
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But when a client vanishes the moment you show up with professional standards and
questions,
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Something seems really fishy to me.
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But what scared me the most wasn't the scam.
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It was how good the bait was.
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Listen, I should be honest about where I stand with AI because I think a lot of people
might be quietly in the same boat and nobody's saying a lot of it out loud.
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My voiceover business has taken a real nosedive
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Auditions that used to come in every day have slowed to a trickle.
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Rates are getting...
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undercut by clients who know they can generate a good enough voice for a fraction of the
cost.
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My
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bank account can attest to this and I feel it in my gut.
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And at the same time, I use AI every single day.
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It has made me more productive than I've ever been.
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It's advanced my filmmaking
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post-production work, my podcast marketing, and my research in ways that I really never
anticipated.
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I'm doing better work because of it.
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So, which is it?
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Is AI the thing that's killing my career or the thing that's building it?
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The answer, of course, is both.
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And I think that's the part that's hard to sit with, that the same tool can be saving you
and threatening you at the exact same time.
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But last week, I had a conversation that reminded me this feeling, this vertigo of
everything changing underneath your feet isn't new.
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We've been here before.
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Humanity has been here before.
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And there's a man who lived almost 200 years ago who saw it coming long before we did.
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Now, Documentary First Episode 275 was part two of my conversation with Eric and
Christopher Ewers, the brothers who directed the new PBS documentary, Henry David Thoreau
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executive produced by Ken Burns with voice performances by Jeff Goldblum, George Clooney,
Ted Danson, Meryl Streep and Tate Donovan.
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Now these guys have been filmmakers for decades.
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Chris went into film school in the late 90s, cutting 16 millimeter film on a Steenbeck
physically splicing film together.
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And right as he was leaving school, digital cameras just blew up.
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The entire industry panicked.
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This is going to ruin film, everybody thought.
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This is the death of cinema.
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The sky is falling.
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Sound familiar?
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In our conversation, Chris made an argument that was pretty much spot on.
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He said, and I'm paraphrasing this, that humankind had gone through several revolutions
and at each one, it seemed like the people alive at the time, that their way of life was
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dissolving.
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Everything was new.
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Nothing was safe or familiar farmers whose families had worked the land for five
generations, watched their children leave the farm for factories.
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And it must have felt like
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was the end of the world.
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40 years later, nobody could imagine life without trains.
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Then, Chris brought it home.
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Take a listen.
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What I love about Chris's perspective is that it's not naive.
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He's not saying there's nothing to worry about.
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He's actually saying it's super disruptive and that certain professions are going to be
hit hard.
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He knows that.
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He's just not willing to let the panic be the final word because he's seen this movie
before, literally.
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He watched the digital cameras go from
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existential threat to indispensable tool in a decade.
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and he believes AI will follow the same arc.
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The question isn't whether the revolution is coming.
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It's already here.
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The question is what to do inside of it.
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And this is where Henry David Thoreau walks back into the conversation.
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Now, if you caught Deep Dive episode six, you know I'm a fan, but I want to come at
Thoreau from a completely
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different angle this week, because he didn't just write about self-knowledge, he also
wrote about technology.
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He was watching the birth of the Industrial Revolution in real time.
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He saw the textile mills go up.
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in the name of commerce.
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He saw his neighbors starting to measure their lives by what they could buy rather than
what they could experience.
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And he wrote one of the most piercing sentences in American literature.
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"The cost of a thing is the amount of life which is required to be exchanged for it."
Think about that for a second.
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He's not talking about money.
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He's talking about life.
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How much of your life are you trading for this thing?
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That new gadget, that upgrade, that convenience.
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What did it actually cost you in hours in attention?
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in presence.
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Eric Ewers brought this up in our conversation, how
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Thoreau was seeing all of this at the actual birth of industrialization before there was
even trains everywhere.
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And the trains are part of what I love most because here's the contradiction.
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Thoreau railed against the railroad.
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He thought it was speeding up life in ways that were disruptive, pulling people out of
nature, out of themselves.
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He was genuinely suspicious of it.
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And then he rode the train 70 times because it let him travel to give lectures.
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It let him spread his ideas.
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It let him reach people he never could have reached on foot.
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He didn't love the train, but he used it deliberately.
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I think about that every single day now.
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I don't love what AI is doing to voice acting.
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I don't love that my inbox has gone quiet for voiceover jobs.
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I don't love that people like Ethan Caldwell are out there trying to harvest voices, but
I'm using AI to do research and to organize and grammar check my scripts
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It is making my work better and I'm making a conscious choice about how to use it.
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That's what live deliberately actually means, not opt out, not go off the grid.
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It means
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Be awake inside the thing that's happening.
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Use the tool.
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Don't let the tool use you.
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Know what you're trading and decide if the trade is worth it.
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Let me come back to Ethan Caldwell for a second, because I think his disappearing act
reveals something important about what actually survives a revolution.
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What did Ethan want from me?
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He wanted my voice, not me.
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My voice, the product, separated from the person.
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He didn't want a collaboration.
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He didn't want a relationship.
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He wanted a file.
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And the 10 questions I asked,
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Any legitimate client would welcome them.
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The fact that those questions ended the conversation tells you what Ethan
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was offering wasn't a job, it was an extraction.
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Chris Ewers said something else in our conversation that I keep coming back to.
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He said the best professional advice he'd ever been given was this, the true reward for a
job well done is the opportunity to do it again.
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Not the money, not the credit, the callback, the fact that someone wants to work with you
again because you were good and you were good to work with.
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AI can generate a voice.
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It's getting better and better at that every month, but it cannot show up to a session and
ask for backstory.
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It can't close its eyes at the microphone like Jeff Goldblum did in the Thoreau
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say in that perfectly Goldblum-y way, I am this, I am, and then deliver something so right
that the directors just looked at each other and said,
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Well, this is easy.
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That's not a product.
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That's a person.
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That's someone bringing their whole self, their curiosity, their instincts, their
willingness to be directed into a room.
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George Clooney told Eric and Chris
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on his first day, tell me if I suck.
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That's a human being showing up, ready to collaborate, ready to be bad, ready to be
corrected.
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No algorithm says that.
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The people who survive revolutions, every revolution, going back to the one Thoreau
watched, are the ones who bring something to the room that machines can't replicate.
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Not just skill, presence, curiosity, the willingness to be in relationship with the work
and the people around it.
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The Ethans of the world disappear when you ask them questions because questions require a
relationship.
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And relationship is the one thing they're trying to eliminate from the equation.
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Every revolution feels like the end of the world to the people living through it.
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If farmers who watch their children leave for factories thought it was the end, the
filmmakers who saw the digital cameras also thought it was the end.
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And a lot of us right now watching AI rewrite the rules of our industries, we think it's
the end too.
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It's not.
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But it is the end of something.
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It's the end of being able to coast.
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It's the end of selling a product without being a person.
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It's the end of phoning it in because now the phone can do it for you.
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What survives is what has always survived.
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The people who show up, who ask questions, who care about the work enough to do it well
and care about the people enough to do it together,
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who ride the train when it serves them and walk when it doesn't, who live deliberately.
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Thoreau saw the first version of this panic.
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He was scared of it too.
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And his answer wasn't to run.
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It was to pay attention, to decide on purpose what was worth his life and what wasn't.
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That's still the best answer I've heard.
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I'm Christian Taylor.
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This has been Documentary First, the Deep Dive.
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and I'll see you next time.
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If you haven't yet, please hit like or subscribe wherever you're watching or listening.
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the show